Infographic: Better promotion of clinical trials

Companies spend $2 billion per year recruiting patients for clinical trials. A survey of 702 adults, conducted from December 2015 to January 2016, points to a need for more awareness.

April 7, 2016

1:00 pm

From the April 01, 2016 Issue of MM+M - Medical Marketing and Media

From Our Partners

How data analytics and digital strategies accelerate health equity

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How data analytics and digital strategies accelerate health equity

Investing in and deploying digital technologies and data analytics capabilities is one of the most effective ways for health companies to gain better visibility into the health of patient populations.

Targeting in 2024: What brands need to know

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Targeting in 2024: What brands need to know

With 2024 planning underway, now is the time to get strategic about audiences.

Rethinking TV advertising: Prioritizing privacy-safe custom audiences to increase conversion and improve outcomes

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Rethinking TV advertising: Prioritizing privacy-safe custom audiences to increase conversion and improve outcomes

Generating elevated script lift through TV campaigns is possible with strategic targeting and delivery.

Rethinking the DTP media equation in cancer

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Rethinking the DTP media equation in cancer

Tools that help connect to hard-to-reach patient populations.