April 01, 2016 - MM&M - Medical Marketing and Media

Print Issue: April 01, 2016

Game Changers 2016: Health Strategies Group

What will be the most game-changing catalyst in industry’s quest to become more patient-oriented? Two major sets of catalysts are driving all stakeholders in healthcare delivery to become patient-centric. Increased cost sharing and financial accountability are engaging patients in a range of decisions that previously were left to providers. Simultaneously, quality measures that focus on…

Game Changers 2016: MicroMass

What will be the most game-changing catalyst in industry’s quest to become more patient-oriented? Pharma’s quest to become more patient-oriented has traditionally focused on listening to and addressing patient needs in relation to specific products. However, a true catalyst will require a shift in focus that goes beyond a product-centric perspective. Pharma must come to…

Game Changers 2016: 4INFO

What will be the most game-changing catalyst in industry’s quest to become more patient-oriented? Ultimately, the game-changer is the use of data-driven insights. Rather than guessing at which works to reach patients and improve patient experiences, the industry will use the rich data now available to analyze what channels drive change. Patient­-support programs can benefit…

Game Changers 2016: Skipta

What will be the most game-changing catalyst in industry’s quest to become more patient-oriented? As our industry aims to be more patient-oriented, and add value beyond the pill, we envision social media, connectivity and trust-based access to credentialed content, being continued catalysts. As digital continues to break down barriers, patients and stakeholders gain unparalleled access…

Game Changers 2016: eHealthcare Solutions

What will be the most game-changing catalyst in industry’s quest to become more patient-oriented? In 2015 alone, spending on programmatic advertising increased by nearly 50% to $15 billion, and by 2017 it is projected that 83% of all display ads in the U.S. will be purchased programmatically. In order to keep pace with this rapidly…