April 01, 2016 - MM&M - Medical Marketing and Media

Print Issue: April 01, 2016

Game Changers 2016: Skipta

What will be the most game-changing catalyst in industry’s quest to become more patient-oriented? As our industry aims to be more patient-oriented, and add value beyond the pill, we envision social media, connectivity and trust-based access to credentialed content, being continued catalysts. As digital continues to break down barriers, patients and stakeholders gain unparalleled access…

Game Changers 2016: eHealthcare Solutions

What will be the most game-changing catalyst in industry’s quest to become more patient-oriented? In 2015 alone, spending on programmatic advertising increased by nearly 50% to $15 billion, and by 2017 it is projected that 83% of all display ads in the U.S. will be purchased programmatically. In order to keep pace with this rapidly…

Game Changers 2016: PDR

What will be the most game-changing catalyst in industry’s quest to become more patient-oriented? I believe that giving patients access to relevant health information in channels that work best for them (in the HCP’s office, in the pharmacy, in a patient portal/EMR, at home and on the go) is critical to improving patient adherence and…

Game Changers 2016: Self Care Catalysts

What will be the most game-changing catalyst in industry’s quest to become more patient-oriented? The patients themselves are the game-changing catalyst in the industry’s quest for patient orientation. Industry invests heavily on patient programs and digital solutions with limited understanding of patient behavior. Self-care behavior insight is the core foundation that informs, educates and engages…

Game Changers 2016: XL Alliance

What will be the most game-changing catalyst in the industry’s quest to become more patient-oriented?  The need to infuse cross-cultural intelligence all the way from R&D to commercialization. Today, four in ten Americans are a minority, and by 2030 they will be the majority. Without proper understanding of these patients’ needs, relevant engagement programs, cultural…