April 01, 2016 - MM&M - Medical Marketing and Media

Print Issue: April 01, 2016

Game Changers 2016: MicroMass

What will be the most game-changing catalyst in industry’s quest to become more patient-oriented? Pharma’s quest to become more patient-oriented has traditionally focused on listening to and addressing patient needs in relation to specific products. However, a true catalyst will require a shift in focus that goes beyond a product-centric perspective. Pharma must come to…

Game Changers 2016: 4INFO

What will be the most game-changing catalyst in industry’s quest to become more patient-oriented? Ultimately, the game-changer is the use of data-driven insights. Rather than guessing at which works to reach patients and improve patient experiences, the industry will use the rich data now available to analyze what channels drive change. Patient­-support programs can benefit…

Game Changers 2016: Skipta

What will be the most game-changing catalyst in industry’s quest to become more patient-oriented? As our industry aims to be more patient-oriented, and add value beyond the pill, we envision social media, connectivity and trust-based access to credentialed content, being continued catalysts. As digital continues to break down barriers, patients and stakeholders gain unparalleled access…

Game Changers 2016: eHealthcare Solutions

What will be the most game-changing catalyst in industry’s quest to become more patient-oriented? In 2015 alone, spending on programmatic advertising increased by nearly 50% to $15 billion, and by 2017 it is projected that 83% of all display ads in the U.S. will be purchased programmatically. In order to keep pace with this rapidly…

Game Changers 2016: PDR

What will be the most game-changing catalyst in industry’s quest to become more patient-oriented? I believe that giving patients access to relevant health information in channels that work best for them (in the HCP’s office, in the pharmacy, in a patient portal/EMR, at home and on the go) is critical to improving patient adherence and…

Game Changers 2016: Self Care Catalysts

What will be the most game-changing catalyst in industry’s quest to become more patient-oriented? The patients themselves are the game-changing catalyst in the industry’s quest for patient orientation. Industry invests heavily on patient programs and digital solutions with limited understanding of patient behavior. Self-care behavior insight is the core foundation that informs, educates and engages…

A ranking of 2015’s DTC Ads

Great DTC pharma advertising during the last year or so has been “sparse,” says SSCG Media Group president Debbie Renner. Still, here are her top 10 picks for 2015.