What will be the most game-changing catalyst in industry’s quest to become more patient-oriented?

I believe that giving patients access to relevant health information in channels that work best for them (in the HCP’s office, in the pharmacy, in a patient portal/EMR, at home and on the go) is critical to improving patient adherence and health. As patients shoulder more of the day-to-day cost of healthcare (high deductible plans, higher cost-share) they require both health information and affordability tools.

Mark Heinold, COO


Address: 5 Paragon Drive, Montvale, NJ 07645

Phone: 201-358-7200

Email: [email protected]   

Web address: www.PDRNetwork.com

Year Founded: 1946   

Employees: 120

New Business Contact: Joe Buse, SVP innovation & new product commercialization, [email protected] or 513-574-9138

Office Locations: Montvale, NJ; St. Louis, MO; Blue Bell, PA


Trusted by generations of healthcare providers, PDR delivers innovative health knowledge products and services that support prescribing decisions and patient adherence to improve health. As a leading provider of behavior-based prescription management programs, PDR provides event-driven and clinically relevant healthcare messaging through its patented process that improves patient compliance and outcomes, while preserving privacy. This network consists of e-prescribing, electronic medical record (EMR), and electronic health record (EHR) applications, chain and independent pharmacies, and sponsors of healthcare-related education such as pharmaceutical manufacturers, health plans, and pharmacy benefit managers.


Professional & Patient Solutions inside and outside of provider workflow:

• Point-of-Prescribing

• Point-of-Dispensing

• Point-of-Information — multichannel beyond workflow


• Connecting sponsors to HCPs and Patients via the Largest Aggregated Provider-Patient Network

For more than 70 years, the classic Physicians’ Desk Reference has been the most trusted resource for prescribing information in the U.S. Now with multi­channel delivery including eRx/EHR/EMR, email, mobile, chain and independent pharmacies, online and direct mail, PDR delivers an effective mix of current prescribing information, drug updates, timely safety information, and promotional messaging to the right audience at the right time and in the HCPs’ preferred format.

• Partnering with PDR Provides Unparalleled Access

While 60% of prescribers have little or no regular contact with pharmaceutical representatives — PDR reaches more than 1.5 million HCPs — including 800,000 prescribers and 90,000 pharmacists as well as more than 100 million patients. Improve behavior both inside and outside the prescriber’s and pharmacist’s workflow by leveraging PDR’s proprietary business rules engine, a system that processes nearly 2 billion healthcare transactions annually.

• Connect with PDR

From communicating DHCPLs to launching new brands, educating about adjunctive therapies to offering copay assistance, PDR is the best partner for sponsors who are interested in providing information for better health.