The Bloc unveiled a series of strategic acquisitions and partnerships to expand its presence in the European market Thursday morning. 

First, the 2023 MM+M Agency 100 honoree established The Bloc in Germany through a joint venture with Serviceplan Group, an independent advertising agency based in Munich.

Second, the firm acquired Thenewway, an Italian health communications agency, as well as X-Ray, a Swiss full-service health creative agency. 

The Bloc, which is undergoing an expansion effort, stated in a press release that the goal of the Euro plays is to provide premier communications capabilities to clients across global, regional and local markets. The company added that it intends on introducing proprietary offerings and implementing a revised sales and business strategy.

“The progressive strategy isn’t just about scaling our presence—it’s about amplifying the impact we can make in healthcare communications around the world,” Susan Miller, co-founder of The Bloc, said in a statement. “We are pioneering a fresh, powerful approach that sets a new standard for creativity and effectiveness, reaching beyond the boundaries of continents.”

Outside of its acquisitions and partnerships, The Bloc also debuted new branding to mirror its “transformative vision and goals.”

“Our reimagined brand identity represents the evolution of The Bloc and underscores our unwavering commitment to providing clients with unparalleled global solutions grounded in data and behavioral science,” The Bloc CEO Jennifer Matthews stated.

The Bloc announced its plans for business across the pond more than two weeks after its subsidiary The Value Builders introduced a consultancy offering to strengthen its market access capabilities. The consultancy outfit will also focus on product commercialization, vendor management and specialty distribution strategy.

The division will be overseen by veteran Carolyn Atchison, who joins the parent company as SVP of market access consulting. 

The agency, which is rebounding from a trying 2022, has bolstered its leadership with a number of personnel moves throughout the year, including hiring Kellan Tortora as VP, creative director and bringing back Margaret Haskell as SVP and director of strategic planning.

As part of the company’s profile for the 2023 MM+M Agency 100 issue, leaders said that the strategy for strengthening the business this year relied on diversifying services domestically and globally as well as driving scale to compete with larger agencies.

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