FEMSelect, an Isreali women’s health company, selected LevLane Advertising, a Philadelphia-based agency as its agency of record (AOR) Thursday morning.

LevLane will be charged with heading the U.S. consumer advocacy campaign for EnPlace, FEMSelect’s same-day surgical approach for pelvic floor ligament fixation. The meshless approach is minimally invasive and has been cleared by the Food and Drug Administration since 2016.

Additionally, LevLane will work on creative development, media planning, search engine optimization, social media marketing, search engine marketing and public relations for the company.

Debbie Garner, co-CEO of FEMSelect, said in a statement that LevLane was a “natural choice” ahead of the consumer advocacy launch for EnPlace.

“Levlane’s team and holistic approach to health and wellness marketing align with our dedication to making a positive impact on women’s health and well-being,” added Renee Selman, co-CEO of FEMSelect.

Pelvic organ prolapse is fairly common, with about half of women experiencing some degree of prolapse in their lifetime, with 12% undergoing surgery for it, according to UChicago Medicine.

Tel Aviv-based FEMSelect said in its press release that EnPlace can aid older women suffering from the painful medical condition and return to normal activities within a matter of days.

Given the focus of its new client’s business, LevLane stated that it has specialized capabilities in the emerging women’s health and FemTech space.

“Our creative prowess, strategic execution and ability to produce measurable results align perfectly with FEMSelect’s goals,” said Liz Weir, chief marketing officer of LevLane, in a statement. “Elevating the awareness of EnPlace for the 30%-50% of women who will experience a prolapse in their lifetimes remains at the forefront of our strategies and offers LevLane the unique opportunity to further serve the women’s health industry.”

LevLane’s appointment by FEMSelect is the most recent AOR announcement of 2023.

In early May, Indivior, the global pharma company, named McKinney as its U.S. AOR for in-market brands. These segments were previously held by rival agencies Klick Health, Area 23 and Havas Tonic.

Two months prior, Heartland Dental, a dental support organization, named Fusion92, a Chicago-based marketing transformation partner, as its AOR.