Condom brand Skyn has a history of reframing characteristics typically associated with sex, and its latest campaign created by Sid Lee Paris is no different. 

Launched worldwide, “Explore Uncensored Pleasures” had Ad Nut’s eyes squeezed shut and Ad Nut’s brain saying a prayer that this squirrel’s boss wouldn’t walk by. (Ad Nut is part of the working squirrel community.) 

The ad, which focuses on “the exploration of pleasure,” showcases Skyn’s wide suite of products by placing them over the graphic element constantly associated with censorship: the rectangle while partners do, you know. (Don’t make Ad Nut say it.) 

While according to the press release, the campaign, produced by Hamlet TV, isn’t intended to be pornographic, it’s certainly toeing the line, according to this squirrel.  

The ad only meant to pique human interest through a succession of sensual (extra sensual) scenes and arouse curiosity (as well as maybe other things). Skyn aimed to capitalize on the fact that people and other ilk want to see what’s behind the blurred rectangle. 

Perhaps Skyn was right. Even Ad Nut must admit the intrigue.

X-rated material aside, Ad Nut liked this campaign because hijacking the censorship rectangle was an original way for Skyn to show off its range of condoms, lubes and toys. 

But the ad is certainly NSFW. And while Ad Nut can admire its creativity, watching the film felt like an intrusion.

Credits: 

Advertising Agency: Sid Lee Paris  
President: Johan Delpuech 
Head of Creation: Céline and Clément Mornet Landa
Senior Art Director: Adriana Guix 
Head of Production: Laetitia Neves
Account Director: Margaux André 
Account Manager: Mai Lan Nguyen 
Head of Social Media: Cassandre Géron
Head of Strategy: Bruno Lee 
Strategic Planner: Leah Daymon
LifeStyles – SKYN® 
Global Marketing Strategy Director: Marta Toth
Global Brand and Content Manager: Michele Martinelli
Production: Hamlet Paris 
Director: Ludovic Gontrand 
Director of Photography : Clement de Hollogne
Producer: Clément Martorell, Ella Guionneau 
Post-producer: Thomas Floch 
Monteur Jérome Pesnel 
Studio son Supersavant 
Photographe Felix Dol Maillot
Prod Exe: Shot In Mars 

This story originally appeared on Campaign US.