Novo Nordisk is taking a bigger interest in motorsports. Already a player in professional racing (Indy car driver Charlie Kimball has tweeted his use of the Danish firm’s insulin since 2010), the company became the official diabetes care sponsor of the IZOD IndyCar Series. To tout the sponsorship, Novo Nordisk commissioned a digital billboard in Times Square featuring the 27-year-old driver along with its insulin delivery system NovoLog FlexPen. Novo first entered motor sports in 2009 as the primary sponsor of Kimball in Firestone Indy Lights. Kimball and Novo Nordisk moved to the IZOD IndyCar Series with Chip Ganassi Racing in 2011.
Online firm Health Union launched a mobile app designed to help patients monitor migraines. Migraine Meter features an interactive journal with unlimited storage, Health Union said, along with migraine news, patient tips and expert opinion from Migraine.com, the website launched by Health Union in 2011.
