With spending on digital ads on the rise, marketers need to gain consumer mind- and wallet-share quickly or lose out, according to AdTheorent CEO Jim Lawson.
Empower patients through their mobile device and caregivers will thank you
Streamlining access to support services though a patient’s smartphone can help increase medication adherence while providing brands with more information about what types of support their patients truly value.
Aptus Health’s Tomorrow Networks and EngagedMedia focus on point-of-care communications through geo-located advertising campaigns and a real-time mobile messaging platform.
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Fitbit CMO Tim Rosa: ‘We know consumers don’t want the internet on their wrists’