PulsePoint’s first ever Digital Health Forum brought together top experts in healthcare, data, technology, and media to examine how the personalization of healthcare is radicalizing and reshaping the way marketers and technologists interact with patients.
Aptus Health’s Tomorrow Networks and EngagedMedia focus on point-of-care communications through geo-located advertising campaigns and a real-time mobile messaging platform.
Key account managers for pharma brands can call on a major healthcare system and simultaneously change behavior in 1,000 HCPs. So it’s really a B2B sell, explains The Kinetix Group’s John Strapp.
Interview | Sam Cannizzaro, GSW, a Syneos Health company
Sam Cannizzaro, executive creative director at GSW, a Syneos Health company,discusses the agency’s response to the rapid pace of change in healthcare marketing.
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