Specialty Summits | Cardinal Health
Maximize your engagement with specialty providers and gain valuable insights on their perspectives through Cardinal Health’s Specialty Summits.
Most recent articles by MM&M Content Lab
Highlights from Digital Health Forum | PulsePoint
PulsePoint’s first ever Digital Health Forum brought together top experts in healthcare, data, technology, and media to examine how the personalization of healthcare is radicalizing and reshaping the way marketers and technologists interact with patients.
Mobilizing Patient Engagement
EngagedMedia’s General Manager Hoss Sooudi explains why real-time dynamic mobile messaging drives patient adherence.
Personalized point-of-care communications drive awareness, adherence
Aptus Health’s Tomorrow Networks and EngagedMedia focus on point-of-care communications through geo-located advertising campaigns and a real-time mobile messaging platform.
Interview | Justin Fadgen, Bulletin Healthcare
Bulletin Healthcare’s Justin Fadgen discusses why HCP-focused programmatic advertising is poised for continued growth.
Interview | John Strapp, The Kinetix Group
Key account managers for pharma brands can call on a major healthcare system and simultaneously change behavior in 1,000 HCPs. So it’s really a B2B sell, explains The Kinetix Group’s John Strapp.
Interview | Sam Cannizzaro, GSW, a Syneos Health company
Sam Cannizzaro, executive creative director at GSW, a Syneos Health company,discusses the agency’s response to the rapid pace of change in healthcare marketing.
