So it has come to this: Three-quarters of a year into the pandemic, the Centers for Disease Control and Prevention saw a need to study our collective willingness to wash our hands. Tapping data collected by Porter Novelli Public Services via Ipsos’ Knowledge Panel in October 2019 (3,624 respondents) and June 2020 (4,053 respondents), the agency analyzed hand-washing in six scenarios ranging from “grody” to “grodier.”
Happily, it seems that a fresh round of hygiene-shaming isn’t necessary: Across the board, we’re washing our hands more now than we did pre-pandemic. But the fact that the data shows less than 100% compliance in the two bathroom categories? We can almost hear our second-grade teachers tsk-tsking us from wherever they are today.
*Click image to enlarge.
From the November 01, 2020 Issue of MM+M - Medical Marketing and Media
