Infographic | Health execs value customer data
The healthcare world has awakened to the importance of customer data.
Data/Analytics
Infographic | Top of Mind for Top Health Systems report
This year’s Top of Mind for Top Health Systems report touches on everything from the threat posed by big tech, to interoperability, to the finances underpinning telehealth.
Survey: Attorney ads about bad drugs causing patients to stop taking medicine
Spots that claim a drug has caused serious side effects or death can affect how patients take their medicine and how doctors prescribe it, according to research from the Partnership to Protect Patient Health.
Infographic | What patients want from HCPs
Not surprisingly, transparency and personalization top the list of patient priorities.
Infographic: Adoption of digital health tools lags
Data from Rock Health suggests digital health tools aren’t as popular as some might believe.
Infographic | Digital deals on the rise
Investors continue to pour money into digital health.
Infographic | HCPs OK with emails from marketers
HCPs are still OK with hearing from pharma and medical device marketers as long as it’s by email.
Ketchum launches Vital Health, analytics-driven services for healthcare clients
Vital Health is driven by Ketchum’s new analytics tool, Vital Diagnostics.
Who’s your prescriber now? Demand for NPs and PAs is booming, according to report
Recent healthcare trends, including a physician shortage and the rise of value-based care centers, have put NPs and PAs on the fast track to recruiter popularity. Marketers, take note.
Infographic | MSLs by the numbers
Medical science liaisons are essential participants in most aspects of the commercialization process.
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