Eli Lilly recently unveiled the latest iteration of its Get Better campaign, with a focus on skin health and disparities experienced by patients of color with skin conditions.

A minute-long ad underscores Lilly’s commitment to the tenets of its Get Better campaign, including supporting patients living with difficult dermatological conditions, especially eczema. 

“When you’re not blamed for a condition you can’t control, you’ll get better. When your care doesn’t depend on your income, you’ll get better. When your pain isn’t minimized, dismissed, forgotten,” a voiceover reads during the ad. “We will never stop trying to get better. Because when medicine gets better, all of us can get better.”

A still image used in the promotion of the campaign features a Black father and his child with text in the foreground that reads: “An eczema diagnosis should not depend on your skin color.”

Considerable medical research published in recent years has underscored why eczema Is tougher to treat for Black patients – including higher levels of inflammation compared to white patients but a lack of historical research into the condition’s effects and presentation on skin of color.

Lilly stated that it is working to not only empower patients of color living with skin health challenges but also to educate and train healthcare professionals so they can more accurately diagnose and treat these dermatological conditions. 

The drugmaker stated that access to reliable, appropriate medical care shouldn’t be limited by the social determinants of health. The company also added that it is taking more steps to increase diverse representation in educational materials for patients of color dealing with skin health issues. 

This ad follows in the path of previous iterations of Get Better that have detailed the critical health equity considerations in diseases like Alzheimer’s, diabetes and obesity. This is all while reinforcing Lilly’s commitment to develop effective, accessible medicines in these target therapeutic areas.

Lilly previously marketed its Get Better ad campaign at the 96th Academy Awards in March to promote its GLP-1 drugs. The pharma giant ran two short films on Oscar night to remind people that they aren’t for cosmetic weight loss purposes.

Lilly’s most recent version of Get Better also comes out weeks ahead of the drugmaker’s sponsorship of the 2024 Summer Olympics in Paris.

The drugmaker expanded its sponsorship of the national teams for this year’s game’s and also reupped as an official partner of Team USA for prescription medicine and health equity through the 2028 Summer Olympics in Los Angeles. 

Additionally, Lilly is slated to release its latest earnings report on August 8.