Campaign

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The Ad Council reframes gun violence as public health crisis
The Ad Council reframes gun violence as public health crisis
Lecia Bushak
February 27, 2024
1:15 pm

The Ad Council’s recent gun violence prevention initiative includes an initial $10 million funding round from the National Health Care CEO Council on Gun Violence Prevention and Safety.

Dak Prescott throws support behind Ryan Reynolds’ colon cancer push
Dak Prescott throws support behind Ryan Reynolds’ colon cancer push
Jack O'Brien
December 11, 2023
10:58 am

The Colorectal Cancer Alliance and actor Ryan Reynolds’ creative agency Maximum Effort announced that the NFL MVP frontrunner joined the Lead From Behind campaign to promote colon cancer awareness.

Former NFL star Kyle Rudolph juggles a blue balloon for Medtronic
Former NFL star Kyle Rudolph juggles a blue balloon for Medtronic
Jack O'Brien
November 10, 2023
4:52 pm

Rudolph, who played in the NFL for more than a decade before retiring to start a career as a sports analyst, is supporting Medtronic’s campaign alongside actress Jennifer Stone.

Jeuveau’s edgy makeover: Redefining beauty marketing with You See Me push
Jeuveau’s edgy makeover: Redefining beauty marketing with You See Me push
John Newton
August 21, 2023
12:13 pm

The You See Me campaign builds on the cosmetic brand’s success at reaching a younger and more diverse audience for neurotoxins.

How Colgate is getting consumers to confess the lies they tell dentists
How Colgate is getting consumers to confess the lies they tell dentists
Diana Bradley
August 9, 2023
12:41 pm

For two days in New York City, people can come clean in the brand’s Totally Honest confessional.

Dwyane Wade, son Zaire headline Thorne’s Build to Last campaign
Dwyane Wade, son Zaire headline Thorne’s Build to Last campaign
Jack O'Brien
July 25, 2023
4:43 pm

The Wades have their own personal collections available on Thorne’s website in addition to a blog detailing their health and wellness journeys.

‘Allergic to Love’: Flonase does reality TV for allergy sufferers
‘Allergic to Love’: Flonase does reality TV for allergy sufferers
Eric Berger
April 21, 2023
2:56 pm

The 12-minute spot was filmed on a farm in Colombia and features a case of improv actors.

Genentech opens up eye patients’ world with Vabysmo
Genentech opens up eye patients’ world with Vabysmo
Jack O'Brien
April 20, 2023
4:11 pm

The direct-to-consumer campaign from Genentech seeks to empower patients with eye disease.

‘I Get Lost in the Music’: PSA warns against driving while high on marijuana
‘I Get Lost in the Music’: PSA warns against driving while high on marijuana
Jack O'Brien
April 20, 2023
1:54 pm

Targeting young men between the ages of 18 and 34, the PSA challenges the notion that it’s safe to drive after consuming marijuana, reminding people that it is illegal to do so.

Hemophilia GIFs that keep on giving
Hemophilia GIFs that keep on giving
John Newton
April 3, 2023
1:23 pm

Novo Nordisk Haemophilia Foundation and McCann Health New Jersey worked with the hemophilia community to create new representations of the disease.

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