MM+M and PRWeek unveil their annual ranking of the most influential people in health. We present the leaders, marketers, innovators, celebrities and media members who have accumulated clout during a year unlike any other. The list includes a profile of each individual that traces the evolution of her or his influence – and gauges its staying power.
The year of the frontline worker
Prior to the coronavirus shutdown, Americans rarely thought of its meatpacking plant workers, grocery store clerks and, yes, healthcare providers as heroes.
But during a year in which many commonplace activities started to pose considerable peril, these workers essentially became the country’s connective tissue. We examine their long-overdue surge in appreciation and simultaneous rise in influence.
Black Lives Matter and health inequity
Black Lives Matter is about decrying racism in all its insidious forms, one outgrowth of which is the lack of access to healthcare experienced by many BIPOC individuals. This feature will detail how health inequity is inextricably tied to the country’s systemic racism, and detail the steps medical marketers need to take in order to end it.
Point of care
Five takeaways from the virtual 2020 Point of Care Communication Council Summit. The event featured spirited debate around telehealth, pharmacies and more.