Lyndsay Gorson has quickly risen up the ranks since graduating from Temple University in 2014. After bouncing around at a few different companies, she has found a home at DiD Agency, where she has ascended from an HR associate all the way to director of HR and office operations.

Why did you get into this industry?

I knew I wanted to work with people and solve problems, and that’s what drove me into the HR field. The goal was to work for an organization that was adaptable, where I’d be able to make changes based on what employees were looking for. I felt that immediately when I walked into DiD for my interview.

What was your professional “eureka” moment?

Instead of growing the DiD HR team and bringing in someone directly above me, [agency leaders] Rick [Sannem], Elyse [Cole] and Bill [Fay] brought in an HR consultant. That made me feel so empowered, because they were taking a risk on someone who maybe didn’t have the exact experience they were looking for. I’ve seen that happen over and over here. There are lots of votes of confidence. You walk away thinking, “Hey, I can do this.”

Did you consider other professions?

Surprisingly, no. Once I was exposed to HR, it all clicked into place. It lets you specialize in so many areas and I’ve never once felt I have nothing else left to learn. That holds double in our current environment.

What are the essential items on your desk?

I recently starting using a red tomato timer and the Pomodoro Technique to structure my day. It feels like the workday never ends in today’s world, so that helps me stay organized. And I always have a notepad and pen nearby. The world of technology is amazing, but I love a good to-do list.

Tell us about your pandemic experience. 

I’m very lucky, because everyone in my world is healthy and safe. I definitely hold my loved ones closer than I did before. And we recently got a quarantine puppy — Ruby, a Havanese/poodle mix. Not coincidentally, dogs are going to be allowed in our two offices. We all want that flexibility and that little bit of a morale boost.

What’s something about you that your colleagues don’t know?

I am a certified yoga instructor. It really helped me navigate the challenges of the past year and a half.

What’s something about working at DiD that people outside the company don’t know?

That we can provide different things to people after our recent acquisition. It took us from being a smaller agency to being part of something bigger and global. It expanded what we can offer in terms of compensation and benefits and resources.

What was your last TV binge?

I love documentaries on people who have been able to motivate or inspire, so the Robin Williams documentary [Robin’s Wish] really moved me. You see the impact he had on people and how he lived his life to the fullest, until he couldn’t.

What are your career goals?

I want to keep pushing boundaries. COVID-19 gave us the opportunity to look at everything we do and strengthen the employee experience. There are so many areas in which we can make changes regarding diversity and inclusion.

What is your retirement game plan?

Retirement is a little far off for me, but hopefully it will involve a beach and an ice cold drink in my hand. I’ll have to be able to use my brain in some way, so there will definitely be some books as well.

From the October 01, 2021 Issue of MM+M - Medical Marketing and Media