Klick Health has partnered with the Children’s Eye Foundation of the American Association for Pediatric Ophthalmology and Strabismus, an organization endeavoring to end preventable vision loss in children, on an interactive book to help screen for color vision deficiency (more commonly known as color blindness). The book, The Curious Eye, has been published in hardcover and digital formats.
The Curious Eye is designed to fill in a diagnosis gap around color vision deficiency. Globally, while 1 in 12 males and 1 in 200 females are affected by the condition, many schools and physicians’ offices don’t screen for it.
The Klick team took on the project after hearing stories via social media about the impact of non-diagnosis (“my teacher tried to send me off to a special school because I colored my cat green”).
“We wanted to help put an end to these types of stories, so we looked to children’s love of picture books and games to creatively evolve how color vision deficiency is screened,” said Klick executive creative director Mike Bonilla in a statement. “We are confident that The Curious Eye will make a difference in many children’s lives.”