Golin has launched a brand focused on healthcare.
The Interpublic Group agency on Monday established Golin Health. The agency’s healthcare work includes a campaign for Siemens about COVID-19 testing and a myopia awareness campaign on behalf of pharmaceutical companies.
“When you’re looking at healthcare clients and the expertise that they want to see and the points of view and perspectives that they want to hear from different agencies, we wanted to be able to share that within a unique goal and health-brand identity, within a website that is dedicated to our health care practice and point of view,” said Cori McKeever, Golin president of global healthcare.
McKeever said the brand plans this year to launch unique intellectual property “from the healthcare practice that will benefit the clients that we work with.” The agency also plans to hire staff in areas such as client services, accounts and creative strategy, she said.
Golin is also promoting the brand through social media and has created digital and social assets, McKeever said.
This article originally appeared on PRWeek US.