Happify Health announced today that it has rebranded as Twill.
Best known for its consumer wellness app, the former Happify Health said in a press statement that the new name marks the culmination of a five-year transformation into a clinical-grade platform that supports a “more connected care experience.”
Twill’s main offering is Sequences, which promote personalized care experiences. Sequences combines “evidence-based digital therapeutics” with wellness products, coaching and third-party services. The development of the service has been supported by partnerships with Elevance Health (formerly known as Anthem), Biogen and Almirall.
By the end of the year, Sequences will be available for four medical conditions: mental health, MS, pregnancy and psoriasis.
“As we’ve grown to deliver care to more communities, the disconnectedness of our industry in addressing mental health along with physical health challenges has become abundantly clear,” Twill CEO Tomer Ben-Kiki said in a statement. “Instead of contributing to this problem, we saw an opportunity to take a different approach, one where we could make the meaningful connections between technology and humanity, body and mind, and need and care… We wanted a name that better matched our mission: to make healing more intelligent.”
Twill was founded in 2012.
