Make room, Movember.

Mangoceuticals, also known as MangoRx, is here with a charitable initiative in support of Men’s Health Awareness Month.

Throughout the month, MangoRx will donate 50% of proceeds of sales generated from its branded merchandise to select men’s health and wellness charities. 

The organizations receiving donations focus on supporting education and awareness around men’s health issues like prostate cancer, testicular cancer, and men’s suicide.

Launched Thursday, the campaign is playfully titled Make America Hard Again, paying homage to the company’s erectile dysfunction (ED) prescription medication available through a telemedicine platform. 

The effort seeks to destigmatize men’s health and prioritize wellness through available products that consumers can buy, such as company hats, tumblers and t-shirts to support the cause.

“MangoRx empowers men to take control of their health and overall well-being,” MangoRx CEO Jacob Cohen said in a statement. “Through this charitable initiative, we are furthering our impact by supporting these various organizations for education and research for early detection and survivorship of prostate and testicular cancer.”

MangoRx’s campaign also comes about a week after the company launched its TikTok and Instagram initiative to leverage the popularity of some of the top social media influencers.

In recent years, there has been a more concerted push to acknowledge and address the health maladies facing men in America.

Whether it has been the rise of prostate cancer rates, recognizing the challenges posed by testicular cancer or opening the conversation around mental health and suicide awareness, organzations and leaders from across the industry have stepped up to the plate.

As it relates to the trajectory of suicide rates among working-age men in America, which exceed those of women by almost four-fold, this campaign follows the work that Cactus Agency has taken on this front.

The Denver-based creative and production agency launched its Man Therapy initiative more than a decade ago and CEO Joe Conrad discussed his plans to further support the program on The MM+M Podcast over the summer.

In addition to detailing the process behind Man Therapy’s success, Conrad also highlighted the launch of the Moonshot for Mankind, which underscores the importance of supporting the emotional, physical and mental wellbeing of men.

To read a February 2024 article about MangoRx offering a one-year supply of ED pills to whichever team loses Super Bowl LVIII, click here.