An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.
ViiV Healthcare puts HIV prevention, stigma in the Backseat Hotseat
ViiV Healthcare rolled out Backseat Hotseat, a campaign to normalize conversations about HIV prevention, with the help of comedians Phoebe Robinson and Matteo Lane.
Alexion Pharmaceuticals spotlights rare disease NMOSD in short film
Launched on YouTube, Rare Connections in NMOSD seeks to raise awareness of the film through testimonials of three patients living with the rare inflammatory condition.
AbbVie-backed effort spotlights night symptoms of Parkinson’s
Charity Williams, patient marketing director at UCB, said it was critical for the Make HStory campaign to incorporate real patients, physicians and influencers to underscore the impact of HS.
Lessons from 20 years of Dove’s Campaign for Real Beauty
On the 20th anniversary of the iconic campaign, Campaign US asked industry experts why they think the platform continues to endure — especially during a time when inclusion is facing pushback.
Dove and Ogilvy highlight impact of anti-aging skincare trend on 10-year-old girls
In honor of World Autism Awareness Day, the IPG agency is looking to bring the company’s specialized talent to more client accounts and business sectors.
Novo Nordisk-supported doc Embodied dissects weight stigma, fatphobia
