MM+M has introduced Campaign Confidential, a weekly feature designed to spotlight some of the medical marketing industry’s most effective promotional and educational campaigns.

Every Tuesday, MM+M will publish a feature that takes readers inside a recent healthcare marketing effort. The stories will share details around campaign strategy and tactics, provided by the individuals who devised them. From straight-ahead branded efforts to elements that tap nontraditional channels, Campaign Confidential will shine a light on the thinking that drove results – and the learnings that are translatable to future efforts. Find the first Campaign Confidential feature here.

Companies and agencies that would like to showcase their work in Campaign Confidential should send a detailed editorial pitch to MM+M’s Larry Dobrow ([email protected]).