Sharecare recently hired Twitter alum Lisa Bookwalter to serve as chief revenue officer of its life sciences division.
In the newly created role, Bookwalter will be tasked with driving new business solutions, fostering value-driven partnerships and identifying first-to-market opportunities in life sciences for the company. Additionally, Bookwalter will report to Laura Klein, President of Sharecare Life Sciences.
Bookwalter worked at Twitter as director of client solutions for its health vertical for more than three years starting in September 2019. She also has significant experience working with medical marketers representing pharma and biotech brands.
In her time at the social media giant, Bookwalter tripled the revenue for the health vertical, working closely with several notable pharma companies like GSK, Novatis, Bayer and Biohaven Pharmaceuticals.
In light of her accomplishments, Bookwalter received a Clio Health Innovators Award last year for her excellence in sales innovation and leadership. She cited Conference Conversations, a collaboration between Twitter, Medscape and Publicis Health Media, a 2022 MM+M Agency 100 honoree, as a project she was particularly proud of.
Through the initiative, Twitter analyzed raw conversation data to reach healthcare professionals (HCP) during industry events and continue those dialogues throughout the year.
When asked what she’s most excited about in healthcare, Bookwalter said the continued embrace of social media by HCPs has been meaningful for their personal growth as physicians as well as for the patients they care for.
“On platforms like Twitter, health influencers, both patients and HCPs, are able to connect with their audiences in real time and at scale,” she said. “As a society, we are letting go of stigma and shame, and opting to share experiences, struggles and triumphs in our health to better the world. All of these trends enable bringing the right information to the right person at record speed. There has never been a more exciting time to be in healthcare.”
Bookwalter also has a wealth of experience on the media side of the business as well.
Prior to her stint at Twitter, Bookwalter served as senior director of advertising at Healthline Media, advertising director for Meredith Travel Group and managing director at The New York Times.
