The Considered, a healthcare marketing agency, announced earlier this week that it has appointed Jackie Colognesi as SVP of user experience (UX) strategy and innovation.

The design thinking expert and industry veteran brings years of UX experience in the healthcare marketing and agency space to The Considered.

Most recently, Colognesi served as director of content at GeneDx, a genetic testing firm, where she had been since 2019. Over the course of her career, Colognesi has also worked at H4B Chelsea, a 2022 MM+M Agency 100 honoree, as well as NYU Langone Medical Center.

In this post, she will be charged with research and analysis responsibilities to recognize barriers to behavior change among healthcare stakeholders.

“My favorite interviews are those where I learn something. With Jackie, it was a profound education. The Considered is not about building another agency, recruiting for a role, a predetermined structure. The Considered is about a community of smart, passionate and liberated thinkers,” agency founder David Hunt said in a statement. “In Jackie we have someone joining the team that inspires me, that challenges me, and as I witnessed firsthand, educates me. As we look to solve the problems other agencies cannot, Jackie will significantly enhance our approach to Design Thinking. So excited.”

For her part, Colognesi said she wants to push the New York-based agency, which was founded in 2021, to further embrace the tenets of digital healthcare and defy expectations around what medical marketing can be. Specifically, she referenced a desire to build our research around how to use design thinking to improve the organization’s approach to health and wellness.

“I was really attracted to The Considered’s commitment to pushing beyond the status quo in healthcare marketing. The focus on making things [versus] pitching ideas was something else that appealed to me,” she said in a statement. “The team, additionally, sold me – everyone was so enthusiastic about the work and the quality and rigor behind it that it was hard not to get excited about the opportunity. The Considered is in its ascendancy, and I wanted to be a part of it.”

Colognesi’s hiring comes months after the agency announced that Bam Zahraie would be joining as its chief experience officer.