BW Health Group appoints New England lead

Julie DiMarcantonio-Shorten has been named director of strategic markets for the New England region, as the company expands into Boston. She previously worked in business development at Viscira and Ora.

GoodRx cofounder joins Ro

Stephen Buck has joined Ro to lead pharmacy strategy for the newly launched Ro Pharmacy. Buck previously cofounded GoodRx.

AveXis names chief medical officer

Shephard Mpofu, has joined AveXis, a subsidiary of Novartis, as chief medical officer. Mpofu has been with Novartis for six years, previously as senior global program Head in the immunology, hepatology and dermatology franchise.

APCO names healthcare leaders to advisory council

Dr. Chew Suok Kai and Fredrik Nyberg have joined APCO Worldwide’s International Advisory Council, adding more experts to its healthcare offering in Asia. Chew is a senior advisor at Singapore’s Ministry of Health and Nyberg was the former CEO of  the Asia Pacific Medical Technology Association.

Cellectar appoints medical chief

Dr. John Friend has joined clinical-stage biopharma Cellectar as chief medical officer. Friend previously worked for Cellectar and most recently was chief medical officer of DRGT.

Sotio names chief medical officer

Dr. Richard Sachse was named chief medical officer of clinical stage immuno-oncology company Sotio. Previously, Sachse was deputy chief medical officer of Sotio and has held roles at Bayer, Boehringer Ingelheim, Aeterna Zentaris and Neovii Pharmaceuticals.

The Escalator is a weekly roundup of notable people moves in the pharmaceutical and healthcare marketing industries. For submissions, email Carrie Gavit at