Everyday Health is launching a YouTube channel, “Everyday Health TV: Content to Change Your Life.” The channel will carry original programs beginning next February, for an official April launch. Programming will feature such talent as South Beach Diet author Arthur Agatston, MD; Joy Bauer, MS, RD; and What to Expect creator Heidi Murkoff. Everyday Health launched a TV series on ABC affiliates in September. “Today you do not need to be an offline broadcaster to distribute premium video content,” said Everyday Health cofounder and CEO Ben Wolin. “We intend for Everyday Health to be a major player in video and TV going forward.”
From the December 01, 2011 Issue of MM+M - Medical Marketing and Media
