Arnold Worldwide has tapped Martin Laiks to lead the shop’s Sanofi business. Laiks becomes EVP, group account director. He joins from Draftfcb, where he was managing director for digital. Prior to that he headed digital strategy at G2 and established the health and wellness practice at The Grey Group, which he grew from one to more than 18 brands across four categories.
“I’m very much looking forward to bringing my passion and experience to Arnold, which is known for smart, results-driven thinking for clients,” Laiks said. “This is a great opportunity to be working with the Sanofi team and really drive this business forward.”
From the March 01, 2013 Issue of MM+M - Medical Marketing and Media
