More execs than docs think DTC ads provide complete info

A survey of 500 consumers, 150 physicians and industry officials by PricewaterhouseCooper found that only 10% of physicians and consumers think that DTC ads provides complete and useful info, compared with 40% of industry executives.

Matthew Arnold

February 1, 2007

5:00 am

A survey of 500 consumers, 150 physicians and industry officials by PricewaterhouseCooper found that only 10% of physicians and consumers think that DTC ads provides complete and useful info, compared with 40% of industry executives.

From the February 01, 2007 Issue of MM+M - Medical Marketing and Media

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