“Cost cutting through sales and marketing layoffs is convenient in the short term but won’t solve the root problem for pharmaceutical companies. The work that we have done at TargetRx indicates that improving the quality of sales and marketing yields almost five times more of an increase in physician prescribing than increasing the volume of sales and marketing activity. This underscores a clear opportunity for any company that needs to reduce spending.”
From the May 01, 2008 Issue of MM+M - Medical Marketing and Media