Walgreens Boots Alliance starts global search for marcomms agency
The review is part of a broader digital transformation at the company.
Marketing & Communications
UnitedHealth alum Matt Burns to lead comms for Blue Cross and Blue Shield plans
Burns was named VP and chief communications officer, a newly created role at the health insurer.
Private-equity funds dominate marcomms M&A
Nearly a quarter (22%) of all marcomms M&A deals involved private-equity funds — double the 11% seen in the last two quarters of 2017.
Barby Ingle on the challenges of healthcare influencer marketing
The blogger talks the challenges of influencer marketing in healthcare, chronic disease, and big brand activations.
Johnson & Johnson in breach of U.K. rules over Nicorette marketing
Johnson & Johnson has breached the U.K.’s drug regulation code in three places in promotions for smoking cessation product Nicorette.
Survey: 26% of brand execs say Trump will affect 2017 marketing budgets
A Haymarket Media survey of more than 700 client-side marcomms execs in the US reveals the shift in power will not significantly affect budgets.
Merck Consumer Health CMO on who makes healthcare decisions
Merck Consumer Health CMO Atilla Cansun also talks about about why the company is focused on preparing society for an average lifespan of 100 years.
Best Use of Relationship Marketing of 2016
Judges were impressed by Abbott’s use of Tumblr to increase awareness of Lasik procedures among millennials.
7 ways Viagra changed how drugs are marketed
The inside story on a campaign for the ages, as told by the individuals who worked on it.
5 Ways to Improve the Customer Experience for Oncologists
One critical aspect of oncology drugmakers’ business remains firmly rooted in the past. That’s customer experience.
