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MM+M 40 Under 40: The Next Wave
MM+M 40 Under 40: The Next Wave
MM+M Staff
February 22, 2021
5:00 am

MM+M’s presents the 40 Under 40 list, highlighting marketers shining a spotlight on the industry’s breadth of young talent, many of whom are poised to lead the business in the decades ahead.

2021 may be off to a rough start, but we’re up for the challenge
2021 may be off to a rough start, but we’re up for the challenge
Steve Madden
January 21, 2021
10:59 am

As we move on from one of the worst years on record, the entire industry must band together to ensure we defeat COVID-19.

Four questions to ask in building COVID-19 vaccine messaging
Four questions to ask in building COVID-19 vaccine messaging
Laura Entis
January 21, 2021
9:08 am

Effective communications around the benefits of vaccination have never been more important.

Walgreens Boots Alliance starts global search for marcomms agency
Walgreens Boots Alliance starts global search for marcomms agency
Diana Bradley
May 12, 2020
1:33 pm

The review is part of a broader digital transformation at the company.

UnitedHealth alum Matt Burns to lead comms for Blue Cross and Blue Shield plans
UnitedHealth alum Matt Burns to lead comms for Blue Cross and Blue Shield plans
Alison Kanski
February 11, 2019
1:06 pm

Burns was named VP and chief communications officer, a newly created role at the health insurer.

Private-equity funds dominate marcomms M&A
Private-equity funds dominate marcomms M&A
Emily Tan
April 20, 2018
1:23 pm

Nearly a quarter (22%) of all marcomms M&A deals involved private-equity funds — double the 11% seen in the last two quarters of 2017.

Barby Ingle on the challenges of healthcare influencer marketing
Barby Ingle on the challenges of healthcare influencer marketing
Diana Bradley
November 6, 2017
3:00 pm

The blogger talks the challenges of influencer marketing in healthcare, chronic disease, and big brand activations.

Johnson & Johnson in breach of U.K. rules over Nicorette marketing
Johnson & Johnson in breach of U.K. rules over Nicorette marketing
Sam Burne James
August 16, 2017
2:30 pm

Johnson & Johnson has breached the U.K.’s drug regulation code in three places in promotions for smoking cessation product Nicorette.

Survey: 26% of brand execs say Trump will affect 2017 marketing budgets
Survey: 26% of brand execs say Trump will affect 2017 marketing budgets
Sean Czarnecki
January 26, 2017
3:35 pm

A Haymarket Media survey of more than 700 client-side marcomms execs in the US reveals the shift in power will not significantly affect budgets.

Merck Consumer Health CMO on who makes healthcare decisions
Merck Consumer Health CMO on who makes healthcare decisions
Diana Bradley
October 25, 2016
7:00 pm

Merck Consumer Health CMO Atilla Cansun also talks about about why the company is focused on preparing society for an average lifespan of 100 years.

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