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Is there a ‘right’ way to address healthcare in the Black community?
Is there a ‘right’ way to address healthcare in the Black community?
Marc Iskowitz
July 22, 2021
4:15 pm

‘Vax That Thang Up,’ created by a rap legend and an Atlanta multicultural agency, has raised the question anew.

Marketing’s diversity problem — and why it’s about to get even tougher
Marketing’s diversity problem — and why it’s about to get even tougher
Marc Iskowitz
July 16, 2021
3:20 pm

A big play for talent, expected by summer’s end, is likely to exacerbate the dearth of diversity in the healthcare marketing space.

The disaster that awaits Aduhelm’s marketers
The disaster that awaits Aduhelm’s marketers
Marc Iskowitz
June 24, 2021
5:00 am

The first newly approved drug for Alzheimer’s since 2003 should be a glamour assignment for marketers. Here’s why it’s not.

MM+M 40 Under 40: The Next Wave
MM+M 40 Under 40: The Next Wave
MM+M Staff
February 22, 2021
5:00 am

MM+M’s presents the 40 Under 40 list, highlighting marketers shining a spotlight on the industry’s breadth of young talent, many of whom are poised to lead the business in the decades ahead.

2021 may be off to a rough start, but we’re up for the challenge
2021 may be off to a rough start, but we’re up for the challenge
Steve Madden
January 21, 2021
10:59 am

As we move on from one of the worst years on record, the entire industry must band together to ensure we defeat COVID-19.

Four questions to ask in building COVID-19 vaccine messaging
Four questions to ask in building COVID-19 vaccine messaging
Laura Entis
January 21, 2021
9:08 am

Effective communications around the benefits of vaccination have never been more important.

Walgreens Boots Alliance starts global search for marcomms agency
Walgreens Boots Alliance starts global search for marcomms agency
Diana Bradley
May 12, 2020
1:33 pm

The review is part of a broader digital transformation at the company.

UnitedHealth alum Matt Burns to lead comms for Blue Cross and Blue Shield plans
UnitedHealth alum Matt Burns to lead comms for Blue Cross and Blue Shield plans
Alison Kanski
February 11, 2019
1:06 pm

Burns was named VP and chief communications officer, a newly created role at the health insurer.

Private-equity funds dominate marcomms M&A
Private-equity funds dominate marcomms M&A
Emily Tan
April 20, 2018
1:23 pm

Nearly a quarter (22%) of all marcomms M&A deals involved private-equity funds — double the 11% seen in the last two quarters of 2017.

Barby Ingle on the challenges of healthcare influencer marketing
Barby Ingle on the challenges of healthcare influencer marketing
Diana Bradley
November 6, 2017
3:00 pm

The blogger talks the challenges of influencer marketing in healthcare, chronic disease, and big brand activations.

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