Marketing & Communications

All articles by Marketing & Communications

Can ChatGPT revolutionize pharma marketing?
Can ChatGPT revolutionize pharma marketing?
Jack O'Brien
February 17, 2023
2:15 pm

Simply put, there’s a lot to like about ChatGPT and AI in general if you’re a medical marketer.

6 degrees of medical marketing: Connecting the dots between marketers, celebrities, athletes, and more
6 degrees of medical marketing: Connecting the dots between marketers, celebrities, athletes, and more
MM+M Staff
October 13, 2022
12:00 pm

We present our fourth annual look at the medical marketing world’s widening web of connections.

Industry bands together to find recruiting vet Terri Passick a kidney donor
Industry bands together to find recruiting vet Terri Passick a kidney donor
Larry Dobrow
September 20, 2022
11:16 am

‘Hiring a Hero’ unites execs from Havas, IPG, Omnicom, Dentsu, WPP and more.

Marketers brace for recession, sustained inflation
Marketers brace for recession, sustained inflation
Jack O'Brien
July 6, 2022
4:15 pm

Now is the time for marketing leaders to take preventative steps ahead of prolonged economic turmoil, experts said.

‘Probably the largest drug launch company on the planet’: Huntsworth/Ashfield union spawns Inizio
‘Probably the largest drug launch company on the planet’: Huntsworth/Ashfield union spawns Inizio
Marc Iskowitz
June 30, 2022
6:00 am

The newly merged organization encompasses five specialist business units and 10,500 employees across 35 countries.

Q&A: GSK’s Katie Williams
Q&A: GSK’s Katie Williams
Lecia Bushak
June 10, 2022
11:46 am

The consumer health vet shares plans for the company’s Haleon spinoff, as well as thoughts on the ongoing shift toward consumer self-care and preventive health.

GlobalHealthPR gets a makeover
GlobalHealthPR gets a makeover
Eric Berger
March 30, 2022
4:00 pm

The network has rebranded as Global Health Marketing & Communications to reflect the wider range of capabilities.

10 essential podcasts for medical marketers
10 essential podcasts for medical marketers
Lecia Bushak
March 4, 2022
10:46 am

Shining a spotlight on innovation, ridding the world of marketing B.S. and more.

The top 5 writing mistakes made by medical marketers
The top 5 writing mistakes made by medical marketers
Leece Norman
February 17, 2022
2:15 pm

Too much jargon, too little specificity and the other clarity-killers that too often find their way into print or pixels.

MM+M Podcast 1.25.22: Overseeing comms for the firm that launched Moderna
MM+M Podcast 1.25.22: Overseeing comms for the firm that launched Moderna
MM+M Staff
January 25, 2022
2:00 pm

Christine Heenan, Flagship Pioneering’s CCO, explains how she addressed scrutiny over Flagship’s hiring of former FDA commissioner Stephen Hahn, her take on the CDC’s messaging challenges, and more.

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