Marketing & Communications

All articles by Marketing & Communications

Creating and selling work that reflects our diverse world
Creating and selling work that reflects our diverse world
MM+M Staff
December 14, 2021
1:00 pm

Kim Barke, SVP/creative director for the Bloc, and Lilian Galarraga, SVP/integrated strategy for CDM New York, talk about work their agencies have done that’s more reflective of the communities they serve. Fourth in our quarterly series spotlighting how firms from the membership of the Medical Advertising Hall of Fame are progressing along the DE&I journey.

Mental illness in the medical marketing world
Mental illness in the medical marketing world
MM+M Staff
December 2, 2021
6:00 am

Industry leader Jon Nelson joins MM+M’s Larry Dobrow to discuss “I Am a Medical Marketing Professional Who Suffers From Mental Illness,” a column penned by Nelson that MM+M published this morning.

I am a medical marketing professional who suffers from mental illness
I am a medical marketing professional who suffers from mental illness
Jon Nelson
December 2, 2021
6:00 am

Jon Nelson, formerly president of GSW and currently president, ScriptLift at P\S\L Group, describes his battle with mental illness — as well as the industry’s inconsistent treatment of individuals who need help.

Does the medical marketing industry provide enough support for people with mental illness?
Does the medical marketing industry provide enough support for people with mental illness?
MM+M Staff
December 2, 2021
6:00 am

MM+M invites readers to share their stories, whether positive or negative.

With Facebook set to curtail health-related targeting, experts assess pharma brand impact
With Facebook set to curtail health-related targeting, experts assess pharma brand impact
Marc Iskowitz
December 1, 2021
9:36 am

The change may spur advertisers to build their own audiences to engage patients and HCPs on the social platform.

Is there a ‘right’ way to address healthcare in the Black community?
Is there a ‘right’ way to address healthcare in the Black community?
Marc Iskowitz
July 22, 2021
4:15 pm

‘Vax That Thang Up,’ created by a rap legend and an Atlanta multicultural agency, has raised the question anew.

Marketing’s diversity problem — and why it’s about to get even tougher
Marketing’s diversity problem — and why it’s about to get even tougher
Marc Iskowitz
July 16, 2021
3:20 pm

A big play for talent, expected by summer’s end, is likely to exacerbate the dearth of diversity in the healthcare marketing space.

The disaster that awaits Aduhelm’s marketers
The disaster that awaits Aduhelm’s marketers
Marc Iskowitz
June 24, 2021
5:00 am

The first newly approved drug for Alzheimer’s since 2003 should be a glamour assignment for marketers. Here’s why it’s not.

MM+M 40 Under 40: The Next Wave
MM+M 40 Under 40: The Next Wave
MM+M Staff
February 22, 2021
5:00 am

MM+M’s presents the 40 Under 40 list, highlighting marketers shining a spotlight on the industry’s breadth of young talent, many of whom are poised to lead the business in the decades ahead.

2021 may be off to a rough start, but we’re up for the challenge
2021 may be off to a rough start, but we’re up for the challenge
Steve Madden
January 21, 2021
10:59 am

As we move on from one of the worst years on record, the entire industry must band together to ensure we defeat COVID-19.

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