Marketing & Communications

All articles by Marketing & Communications

‘Probably the largest drug launch company on the planet’: Huntsworth/Ashfield union spawns Inizio
‘Probably the largest drug launch company on the planet’: Huntsworth/Ashfield union spawns Inizio
Marc Iskowitz
June 30, 2022
6:00 am

The newly merged organization encompasses five specialist business units and 10,500 employees across 35 countries.

Q&A: GSK’s Katie Williams
Q&A: GSK’s Katie Williams
Lecia Bushak
June 10, 2022
11:46 am

The consumer health vet shares plans for the company’s Haleon spinoff, as well as thoughts on the ongoing shift toward consumer self-care and preventive health.

GlobalHealthPR gets a makeover
GlobalHealthPR gets a makeover
Eric Berger
March 30, 2022
4:00 pm

The network has rebranded as Global Health Marketing & Communications to reflect the wider range of capabilities.

10 essential podcasts for medical marketers
10 essential podcasts for medical marketers
Lecia Bushak
March 4, 2022
10:46 am

Shining a spotlight on innovation, ridding the world of marketing B.S. and more.

The top 5 writing mistakes made by medical marketers
The top 5 writing mistakes made by medical marketers
Leece Norman
February 17, 2022
2:15 pm

Too much jargon, too little specificity and the other clarity-killers that too often find their way into print or pixels.

MM+M Podcast 1.25.22: Overseeing comms for the firm that launched Moderna
MM+M Podcast 1.25.22: Overseeing comms for the firm that launched Moderna
MM+M Staff
January 25, 2022
2:00 pm

Christine Heenan, Flagship Pioneering’s CCO, explains how she addressed scrutiny over Flagship’s hiring of former FDA commissioner Stephen Hahn, her take on the CDC’s messaging challenges, and more.

Evoke Giant integrated into Evoke mothership
Evoke Giant integrated into Evoke mothership
MM+M Staff
January 25, 2022
12:43 pm

Evoke’s parent purchased Giant Creative Strategy in 2018 and rebranded it as Evoke Giant.

Creating and selling work that reflects our diverse world
Creating and selling work that reflects our diverse world
MM+M Staff
December 14, 2021
1:00 pm

Kim Barke, SVP/creative director for the Bloc, and Lilian Galarraga, SVP/integrated strategy for CDM New York, talk about work their agencies have done that’s more reflective of the communities they serve. Fourth in our quarterly series spotlighting how firms from the membership of the Medical Advertising Hall of Fame are progressing along the DE&I journey.

Mental illness in the medical marketing world
Mental illness in the medical marketing world
MM+M Staff
December 2, 2021
6:00 am

Industry leader Jon Nelson joins MM+M’s Larry Dobrow to discuss “I Am a Medical Marketing Professional Who Suffers From Mental Illness,” a column penned by Nelson that MM+M published this morning.

I am a medical marketing professional who suffers from mental illness
I am a medical marketing professional who suffers from mental illness
Jon Nelson
December 2, 2021
6:00 am

Jon Nelson, formerly president of GSW and currently president, ScriptLift at P\S\L Group, describes his battle with mental illness — as well as the industry’s inconsistent treatment of individuals who need help.

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