Pfizer’s drug tafamidis reduced the risk of death for patients with transthyretin cardiomyopathy, a rare heart disease, by 30% in a study. Analysts predict the drug, which Pfizer plans to submit to the FDA later this year, could surpass $1 billion in annual sales. (Reuters)
Five things for pharma marketers to know: Monday, August 27, 2018
Pfizer's drug tafamidis reduces risk of death; Lilly Diabetes pulls its sponsorship of Daly's car; FDA investigates electronic cigarette maker Juul.