Bayer’s Priscilla Beal delivered the keynote address at the MM&M Transforming Healthcare conference on Wednesday, giving attendees a roadmap for partnering with startups. The first step: identifying a need, which is usually a gap that patients experience. (MM&M)

The Trump administration is planning to require drug prices in TV ads as soon as this summer. The policy would apply to prescription medicines that cost more than $35 a month. Eli Lilly was the first to do so in a spot for diabetes drug Trulicity in January. (Endpoints)

Sen. Elizabeth Warren (D-MA) and Rep. Elijah Cummings (D-MD) revealed a $100 billion proposal to address the opioid crisis. The plan includes backing prevention services and providing resources to addiction and recovery programs. Funding would come from closing some tax cuts given to drugmakers blamed for the epidemic. (CNBC)

Walmart will raise the minimum age to buy tobacco products to 21 in July. The move comes shortly after Walgreens and Rite Aid made the same decision in April, following the Food and Drug Administration’s decision to put 15 retailers on notice for selling to minors. (Reuters)

Canopy Growth’s Amanda Daley spoke on the future of cannabis in pharma to close out the MM&M Transforming Healthcare conference. Daley recommended thinking about cannabis as an ingredient and a disruptor in the medical landscape. (MM&M)