E-cigarette company Juul Labs, which has been on probation with the Food and Drug Administration for some time now, is introducing a new product and it’s hoping this time the agency will let it enter the U.S. market.

The e-cigarette, JUUL2 System, uses age-verification technology to restrict underage use and “delivers an improved vapor experience for adult smokers,” the company said in a press release Wednesday.

Juul submitted a Premarket Tobacco Product Application (PMTA) to the FDA for the product, which contains pods at 18 mg/mL nicotine concentration.

The company’s hopes of introducing JUUL2 System to the U.S. market came after the FDA denied the authorization of all Juul e-cigarettes and ordered it to stop selling them in the U.S. in June 2022.

At the time, FDA Commissioner Robert Califf’s reasoning was to ensure that all e-cigarette products “meet our public health standards.” The agency also cited “insufficient evidence” as to whether the products were safe for human health.

Still, that hasn’t stopped the company from seeking a way around the order, this time by launching a product that incorporates age restriction technology through a mobile app (including device-locking), as well as a Pod ID chip that would prevent illegal pods from being used. The JUUL2 System has been available in the U.K. since 2021.

Juul is framing it as a “solution” for public health problems linked to e-cigarettes. One of the e-cigarette industry’s common arguments is that vapes help combustible cigarette smokers quit. 

However, research has linked vapes to potentially toxic substances that can cause heart and lung diseases, according to the American Lung Association.

“Our company DNA is product innovation,” Kirk Phelps, chief product officer at Juul, said in a statement. “With our next-generation platform, we have designed a technological solution for two public health problems: improving adult-smoker switching from combustible cigarettes and restricting underage access to vapor products.”

“This is only the beginning of new tech being developed and refined for the U.S. market and abroad to eliminate combustible cigarettes and combat underage use,” Phelps added.

Juul isn’t the only vaping company that is causing a headache for the FDA. 

In recent months, Elf Bars have become increasingly popular via TikTok, spurring Senate Majority Leader Chuck Schumer, (D-N.Y.), to call on the FDA to crack down on them.

Elf Bars are just one of many unregulated e-cigarette products proliferating in the U.S., an industry that has grown to be worth $8.2 billion.