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A sponsored MM+M podcast with GCI Health’s Kristin Cahill

Cahill talks culture, clients and leadership succession amid a pandemic.

MM+M Staff

February 2, 2021

2:54 pm

Cahill talks culture, clients and leadership succession amid a pandemic.

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A new measure of success in 2023: Leveraging audience as currency

It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.

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Getting back to what matters at the Unagency

How a different kind of ad agency prioritizes relationships.

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Moving beyond patient engagement, toward patient empowerment

From patient engagement to patient empowerment, Outcomes is moving upstream to give patients control of their prescriptions.

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Shining a light on health equity

Campaigns focused on diversity in clinical trials and addressing implicit bias.

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A sponsored MM+M podcast with GCI Health’s Kristin Cahill

MM+M Transform: The New Era of Connectivity

From Our Partners

Partner Content

A new measure of success in 2023: Leveraging audience as currency

Partner Content

Getting back to what matters at the Unagency

Partner Content

Moving beyond patient engagement, toward patient empowerment

Partner Content

Shining a light on health equity

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