We’re in the market of communicating complex science to audiences. But in recent years, consumers’ attention spans have fallen shorter than that of a goldfish, which is less than 9 seconds. Our healthcare clients are telling nuanced scientific stories that are rooted in data, facts and a ton of research; therefore, content has to pull in creative solutions to help communicate that narrative in a digestible way. Presenting data in a visual format adds depth and emotion to the story, making it more memorable and impactful for target audiences. In this podcast, Spectrum Science chief scientific officer, Chetan Vijayvergiya, and vice president of group interaction design supervisor, Jennifer von Glahn, dive into the world of data visualization and its power to make stories sticky.
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