What is one game-changing idea that didn’t come to pass in 2017 that you think will this year?
Marketing has become increasingly focused on technology. As a result, the creative spirit of a communication can get missed. Creativity is a precious skill that technology can’t fulfill, but can empower. The future lies in a more balanced approach. However, it’s creativity that will drive a customer’s emotional engagement. Finding the right mix between technology and creativity will give companies an extra edge.
Bill Kay, CEO and head of creative
Address: 409 Joyce Kilmer Avenue, Suite 211, New Brunswick, NJ 08901
Year Founded: 2011
Sample Clients: Bristol-Myers Squibb, Genentech, NewLink Genetics, Otsuka, Pfizer, Sunovion Pharmaceuticals, Thermo Fisher Scientific
New Business Contact: Bill Kay, [email protected] and Valerie Forte, [email protected]
Everyone throws around the “I” word, but not many truly understand the purpose of innovation in the healthcare communications space.
BMKD Health takes pride in staying at the forefront of the latest healthcare advancements and in understanding how to effectively integrate these into the marketing mix.
Our team is dedicated to bringing the vision of innovators in the pharmaceutical, healthcare, wellness, and biotech sectors to life. We are passionate about creating meaningful outcomes that yield the greatest value for you and your consumers.
SERVICES AND OFFERINGS
Effective healthcare communication needs to be presented in the right way, at the right time, on the right platform.
BMKD is a full-service agency committed to the client every step of the way, starting with discovering our client’s vision, goals, and needs while providing creative direction and digital strategies.
Our team of designers and developers immerse themselves in customizing integrated and clever solutions for your brand. Whether animation, video, content, strategic planning, patient education, user experience, or website development, solutions are customized and executed specific to unique client needs. Once the final project is finished, we help navigate the legal review process or work through the rigor of an enterprise level IT group to achieve successful deployment.
BMKD is a mix of creative strategy and flawless execution. As a result, we have produced many “firsts” and have gained strong partnerships and consistency with our clients.
The core of our work lies in our strength in ideation, established agency process, and digital prowess to tailor the most effective solutions for your needs. We help brands create engagement and value for consumers through vibrant animations, infographics, custom apps, social content, video, and presentations.
Our focus is helping clients stay ahead of innovation and successfully integrate these options, implementing new tech such as augmented reality, virtual reality, the internet of things, big data visualization, and Veeva.
Our capabilities are geared toward improving communication through the patient care journey, increasing the availability, timeliness, and awareness of medical information in the best ways possible.
From the March 02, 2018 Issue of MM+M - Medical Marketing and Media