What is one game-changing idea that didn’t come to pass in 2017 that you think will this year?
The one game-changing idea to be realized in 2018 is the promise of delivering interventions informed by big data that drive dramatic change. To use one example, most patients don’t take medications as prescribed. Marketers are now able to apply “human-in-the-loop” data analytics, applied cognitive neuroscience, and behavioral economics to develop services and support to increase patient adherence, thereby affecting outcomes where it matters.
Brian Dunn, VP, cognitive insights
Fast Facts
Address: 330 Hudson Street, floor 5, New York, NY 10013
Phone: 212-633-9700
Email: [email protected]
Year Founded: 2002
Employees: 225
Holding Company: MDC Partners
New Business Contact: [email protected]
COMPANY PROFILE
After 15 years, Concentric Health Experience remains one of the industry’s most successful and fastest-growing agencies. Differentiating ourselves from the crowded marketplace with a unique and empowering culture, we attract and enable our talented staff to make medicine matter in today’s rapidly evolving healthcare environment. As testament, Concentric Health Experience has been recognized as a leading agency, winning Agency of the Year honors five times by industry publishers MM&M, Med Ad News, and PM360.
Concentric is the lead health and wellness agency of MDC Partners and serves clients around the globe from full-service hubs in both New York City and London.
SERVICES AND OFFERINGS
Concentric Health Experience creates impactful customer experiences — the foundation on which all successful brands are built. The contemporary health experience is a seamless and purposeful series of engagements, services, and solutions that build meaningful and valuable bonds between our customers and the brands they desire.
At Concentric, we use behavioral design to anchor our experience strategies in the science of real-world human decision making. This customer-centric approach powers our multidisciplinary teams to design health experiences and craft brand narratives to shape the promise of medicine into stories that embrace and celebrate the human spirit. At Concentric Health Experience, you make the medicine. We make it matter.
CORE CAPABILITIES
Concentric is built to help our clients move from suggestion to action more effectively and efficiently, giving our clients and the brands they commercialize a distinct advantage. Our consultative practices, powered by insight and behavioral design, transform data into innovative communications and engaging storytelling in an increasingly connected marketplace. This integrated offering provides a place to grow for some of today’s most inspiring innovations, servicing all emerging areas of health including health tech, biopharma, and device.
From the March 02, 2018 Issue of MM+M - Medical Marketing and Media
