2021 made an indelible, permanent impact on the provider landscape, both for healthcare professionals and the marketers who need to reach this powerful, valuable audience. This year, Healthlink Dimensions’ 2022 HCP Communications Report captures providers’ changing perspectives on their work, their goals, and how they interact with marketing tools and outreach.
Our definitive guide gives HCP marketers the insights they need to reach healthcare professionals when they are most receptive to engagement by capturing the changing attitudes affecting providers across the pandemic and its aftereffects. This annual report helps HCP marketers build successful outreach and engagement strategies around key changes within the industry by answering the following questions:
• What methods do providers prefer for marketing outreach — and why?
• What roles do educational materials play in connecting with providers — and helping providers connect with their patients?
• What outreach methods will deliver the best conversion rates in 2022?
These survey results come directly from providers, interviewed from across the country. Since Healthlink Dimensions conducts these interviews on an annual basis, the 2022 report reveals ongoing trends tracked over time, not just immediate HCP reactions to current conditions. There’s no better source for what motivates these key purchasing influencers as the demands of their jobs rapidly change the way they work.
Discover what’s on the minds of providers and what that means for the marketers who seek to connect with them. Download your copy today to learn how providers have responded to everything from COVID and excessive work demands to government mandates such as the No Surprises Act. Then visit our blog here for an ongoing series of deeper dives into the data and what it means for healthcare marketers in 2022.