Communications

All articles by Communications

Netflix vet Steve Swasey dies after battle with ALS
Netflix vet Steve Swasey dies after battle with ALS
Diana Bradley
November 18, 2022
2:38 pm

PR pros who have worked with Swasey are paying tribute to him on social media.

Walgreens puts U.S. media account up for review again
Walgreens puts U.S. media account up for review again
Alison Weissbrot
November 15, 2022
2:05 pm

Publicis Media and incumbent WPP’s Mediacom are said to be pitching for the account.

Q&A: Shallot Communications cofounder Tim Granholm
Q&A: Shallot Communications cofounder Tim Granholm
Eric Berger
November 3, 2022
4:27 pm

The Obama and Biden administration alum on why the government needs strong private-sector partners and what makes effective healthcare comms.

Indegene buys CultHealth to bolster its creative, medical chops
Indegene buys CultHealth to bolster its creative, medical chops
Marc Iskowitz
October 19, 2022
1:37 pm

The acquisition was funded in part by investment firms Carlyle Group and Brighton Park Capital.

Fingerpaint buys med-comms shop Parsons
Fingerpaint buys med-comms shop Parsons
Marc Iskowitz
September 29, 2022
10:07 am

The agency’s latest acquisition marks its second in the past three months.

WPP brings Wendy Lund aboard as chief client officer for health and wellness
WPP brings Wendy Lund aboard as chief client officer for health and wellness
Jack O'Brien
September 20, 2022
9:20 am

Lund previously served as CEO of GCI Health, which is WPP’s integrated, global healthcare communications agency, for more than a decade.

New Yorkers take center stage in NewYork-Presbyterian’s follow-up to ‘Stay Amazing’
New Yorkers take center stage in NewYork-Presbyterian’s follow-up to ‘Stay Amazing’
John Newton
September 12, 2022
3:14 pm

Building on its well-received predecessor campaign, NYP’s latest effort shines a light on patient stories.

Why consumers view pharma brands as lifestyle brands
Why consumers view pharma brands as lifestyle brands
Jack O'Brien
September 9, 2022
4:17 pm

Nearly half of Americans say that how a pharma company communicates with them is just as important as how effective their treatments are.

Edelman Trust Barometer: 68% of investors say healthcare companies communicate poorly
Edelman Trust Barometer: 68% of investors say healthcare companies communicate poorly
Eric Berger
August 19, 2022
12:00 pm

The findings are from Edelman’s inaugural Trust Barometer Special Report: Healthcare Institutional Investors.

Chastened by COVID, CDC announces agency overhaul
Chastened by COVID, CDC announces agency overhaul
Lecia Bushak
August 18, 2022
4:07 pm

The agency plans to revamp its health data and communication capabilities.

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