The comms plan behind Moderna’s COVID-19 vaccine
A tiny team of three focuses on transparency as the vaccine is submitted for emergency use authorization.
Communications
Pharma comms exec Jeff Winton launches agency
Winton previously led corporate communications and public affairs functions at Alkermes and Astellas.
Johnson & Johnson’s Ernie Knewitz named Americas comms lead for Janssen
It’s Knewitz’s second stint at Janssen.
Science-first communications
Spectrum Science’s Jonathan Wilson, CEO, Michelle Gross, president, and Justin Rubin, chief creative officer, reflect on how the agency’s strategy-first approach is evolving, going beyond the ‘science quo” to deliver media-neutral “atomic creative” for client campaigns.
Pharma comms should forget its social media FOMO and realize that they’re the gold standard
Appropriately for an event held over Valentine’s Day, PRWeek’s inaugural PharmaComms event reflected its audience’s ongoing love affair with social media.
UnitedHealth alum Matt Burns to lead comms for Blue Cross and Blue Shield plans
Burns was named VP and chief communications officer, a newly created role at the health insurer.
ICR buys Continuum Health Communications
Continuum will retain its brand, and its founder will join ICR as an MD.
Novartis ups Sreejit Mohan to global head of external communications
Mohan was previously head of global drug-development communications.
Unilever brings holding group creative teams together for new agency model trial
Unilever is trialing a new agency model which will see creative agency talent within a holding group integrated into a single team.
Comms outreach efforts pass the test for Interpace
A combination of traditional and modern comms tactics help molecular diagnostic testing company Interpace craft messages that resonate with all key audiences.
