Communications

All articles by Communications

HCP engagement in 2022 — The HLD HCP Communications Report
HCP engagement in 2022 — The HLD HCP Communications Report
Healthlink Dimensions
January 18, 2022
11:00 am

Healthlink Dimensions’ 2022 Communications Report — your guide for provider-based insights into HCP marketing outreach as COVID continues to reshape the industry.

CrowdPharm, Avlis partner around branded comms for HCPs
CrowdPharm, Avlis partner around branded comms for HCPs
Larry Dobrow
December 16, 2021
2:00 pm

Avlis is a California-based firm specializing in events and medical education.

PRWeek US launches Healthcare & Pharma Comms Awards
PRWeek US launches Healthcare & Pharma Comms Awards
MM+M Staff
December 15, 2021
1:00 pm

The gala awards ceremony will take place on May 10 in New York City – Moderna’s chief brand officer Kate Cronin is chair of jury for the new program.

Johnson & Johnson comms chief Sneed to retire in April
Johnson & Johnson comms chief Sneed to retire in April
Marc Iskowitz
December 10, 2021
9:46 am

CCO Michael Sneed’s retirement is one of a number of executive changes being made ahead of the planned spinoff of J&J’s consumer division.

As Omicron emerges, communicators lean on lessons of past 2 years
As Omicron emerges, communicators lean on lessons of past 2 years
Chris Daniels
December 3, 2021
12:13 pm

Experts are advising clients to communicate regularly and clearly, and be ready to act quickly on new information.

Science: Your Zoom background matters
Science: Your Zoom background matters
Lecia Bushak
November 30, 2021
2:30 pm

Klick Applied Sciences research explains why certain types of Zoom backgrounds more effectively fuel creativity than others.

Golin puts Joe Doyle in charge of US digital healthcare
Golin puts Joe Doyle in charge of US digital healthcare
Aleda Stam
November 17, 2021
9:00 am

The newly created position expands Golin’s healthcare team with a focus on data and analytics.

How communicators can reach the vaccine-hesitant
How communicators can reach the vaccine-hesitant
Sabrina Sanchez
September 9, 2021
1:23 pm

Those who are skeptical about the COVID-19 vaccine or refuse to get one altogether are politically disengaged, and therefore best reached through unconventional channels.

Healthline Media publishes ‘conscious language’ guide
Healthline Media publishes ‘conscious language’ guide
Lecia Bushak
August 31, 2021
9:00 am

Meant to help HCPs communicate with more empathy and avoid stigmatizing, it’s part of a larger DE&I initiative launched in July.

Marina Maher Communications names Olga Fleming president of healthcare and corporate
Marina Maher Communications names Olga Fleming president of healthcare and corporate
Aleda Stam
August 24, 2021
9:00 am

Courtney Walker also joins the agency as MD of RXMosaic and new healthcare business.

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