Communications

All articles by Communications

‘Our defining moment’: Inside the NHS vaccine comms plan
‘Our defining moment’: Inside the NHS vaccine comms plan
John Harrington
June 29, 2022
11:18 am

The NHS hopes to apply communications lessons from the COVID-19 vaccine rollout to other treatments, NHS England comms chief James Lyons has told PRWeek’s Crisis Communications conference as he gave the lowdown on the vaccine comms strategy.

No urgency, wrong tone: Baby formula makers are falling flat in communicating with the public
No urgency, wrong tone: Baby formula makers are falling flat in communicating with the public
Chris Daniels
May 20, 2022
11:50 am

Yet influencers are filling the gap on social media with information about where moms can find baby formula and other tips.

GoodRx, RxVantage partner to streamline communications between providers and pharma manufacturers
GoodRx, RxVantage partner to streamline communications between providers and pharma manufacturers
Jack O'Brien
May 17, 2022
10:56 am

The integration of RxVantage onto the GoodRx for Providers platform aims to save physicians time and allow them to connect with nearly 60,000 pharma representatives.

Leveling the production playing field for smaller agencies
Leveling the production playing field for smaller agencies
Lecia Bushak
February 23, 2022
2:34 pm

Headed by an Omnicom Health vet, Competitive Edge offers production services for firms lacking such capabilities in house.

Relevate Health buys Axon Communications, beefing up HCP offering
Relevate Health buys Axon Communications, beefing up HCP offering
Marc Iskowitz
February 22, 2022
12:33 pm

The agency’s second PE-backed acquisition comes a year after its purchase of Arteric.

Moderna, Amgen comms vet launches consultancy Putnam Insights
Moderna, Amgen comms vet launches consultancy Putnam Insights
Diana Bradley
February 18, 2022
9:53 am

Ray Jordan most recently served as Moderna’s chief corporate affairs officer.

Q&A: Sanofi exec Williams on the company’s rebrand, pharma’s pandemic rise
Q&A: Sanofi exec Williams on the company’s rebrand, pharma’s pandemic rise
Lecia Bushak
February 9, 2022
4:31 pm

“The clear message we heard was simplicity. Make it easy for people to understand what you do.”

First Look: Axon’s new visual identity
First Look: Axon’s new visual identity
Marc Iskowitz
February 9, 2022
1:39 pm

The agency gives its corporate logo the boldface treatment.

HCP engagement in 2022 — The HLD HCP Communications Report
HCP engagement in 2022 — The HLD HCP Communications Report
Healthlink Dimensions
January 18, 2022
11:00 am

Healthlink Dimensions’ 2022 Communications Report — your guide for provider-based insights into HCP marketing outreach as COVID continues to reshape the industry.

CrowdPharm, Avlis partner around branded comms for HCPs
CrowdPharm, Avlis partner around branded comms for HCPs
Larry Dobrow
December 16, 2021
2:00 pm

Avlis is a California-based firm specializing in events and medical education.

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