The comms plan behind Moderna’s COVID-19 vaccine
A tiny team of three focuses on transparency as the vaccine is submitted for emergency use authorization.
A tiny team of three focuses on transparency as the vaccine is submitted for emergency use authorization.
Winton previously led corporate communications and public affairs functions at Alkermes and Astellas.
It’s Knewitz’s second stint at Janssen.
Spectrum Science’s Jonathan Wilson, CEO, Michelle Gross, president, and Justin Rubin, chief creative officer, reflect on how the agency’s strategy-first approach is evolving, going beyond the ‘science quo” to deliver media-neutral “atomic creative” for client campaigns.
Appropriately for an event held over Valentine’s Day, PRWeek’s inaugural PharmaComms event reflected its audience’s ongoing love affair with social media.
Burns was named VP and chief communications officer, a newly created role at the health insurer.
Continuum will retain its brand, and its founder will join ICR as an MD.
Mohan was previously head of global drug-development communications.
Unilever is trialing a new agency model which will see creative agency talent within a holding group integrated into a single team.
A combination of traditional and modern comms tactics help molecular diagnostic testing company Interpace craft messages that resonate with all key audiences.