Pharma comms should forget its social media FOMO and realize that they’re the gold standard
Appropriately for an event held over Valentine’s Day, PRWeek’s inaugural PharmaComms event reflected its audience’s ongoing love affair with social media.
Communications
UnitedHealth alum Matt Burns to lead comms for Blue Cross and Blue Shield plans
Burns was named VP and chief communications officer, a newly created role at the health insurer.
ICR buys Continuum Health Communications
Continuum will retain its brand, and its founder will join ICR as an MD.
Novartis ups Sreejit Mohan to global head of external communications
Mohan was previously head of global drug-development communications.
Unilever brings holding group creative teams together for new agency model trial
Unilever is trialing a new agency model which will see creative agency talent within a holding group integrated into a single team.
Comms outreach efforts pass the test for Interpace
A combination of traditional and modern comms tactics help molecular diagnostic testing company Interpace craft messages that resonate with all key audiences.
How women can empower themselves to close biopharma’s gender pay gap
Women healthcare leaders discussed the gender pay gap and tools for women to advocate for themselves on stage at MM&M’s Hall of Femme event Thursday.
Ogilvy unveils new identity: CEO Seifert explains agency’s new structure and purpose
Ogilvy is ditching Mather, introducing a new corporate identity and cementing months of streamlining with a simplified organizational structure that chief executive John Siefert says will “build a new model for our industry”.
The story behind Sanofi’s tweet: ‘Using our medicines as a crutch for bad behavior is not appropriate’
Why Sanofi felt “obligated” to respond to Roseanne Barr’s claim of “Ambien tweeting.”
Ambien maker Sanofi’s response to Roseanne: ‘Racism is not a side effect’
The drugmaker clapped back to Roseanne Barr’s comment that she was “Ambien tweeting” when she made racist remarks about Valerie Jarrett.
