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Communications

All articles by Communications

How communicators can reach the vaccine-hesitant
How communicators can reach the vaccine-hesitant
Sabrina Sanchez
September 9, 2021
1:23 pm

Those who are skeptical about the COVID-19 vaccine or refuse to get one altogether are politically disengaged, and therefore best reached through unconventional channels.

Healthline Media publishes ‘conscious language’ guide
Healthline Media publishes ‘conscious language’ guide
Lecia Bushak
August 31, 2021
9:00 am

Meant to help HCPs communicate with more empathy and avoid stigmatizing, it’s part of a larger DE&I initiative launched in July.

Marina Maher Communications names Olga Fleming president of healthcare and corporate
Marina Maher Communications names Olga Fleming president of healthcare and corporate
Aleda Stam
August 24, 2021
9:00 am

Courtney Walker also joins the agency as MD of RXMosaic and new healthcare business.

Study: Health misinformation rampant in Hispanic communities
Study: Health misinformation rampant in Hispanic communities
Lecia Bushak
August 17, 2021
5:00 am

The report, from arthritis advocacy org CreakyJoints Español, found that inaccurate videos are viewed more frequently than credible ones.

Can the CDC fix its COVID communications?
Can the CDC fix its COVID communications?
Lecia Bushak
August 12, 2021
11:21 am

One veteran healthcare communicator outlines the challenges that lie ahead for the agency as it attempts to persuade the vaccine-hesitant.

Public health experts call on CDC to improve comms strategy
Public health experts call on CDC to improve comms strategy
Lecia Bushak
August 5, 2021
3:01 pm

As COVID surges anew, the agency’s communications — or lack thereof — have increasingly come under scrutiny.

Oncology communications: 5 reasons to make the move
Oncology communications: 5 reasons to make the move
Kirsten Kantak, president and CEO, Biolumina
April 26, 2021
5:00 am

Oncology is one of the most rapidly growing and changing disease areas with the most investment in new scientific discoveries.

MM+M podcast with OptimizeRx
MM+M podcast with OptimizeRx
MM+M Staff
April 20, 2021
2:22 pm

OptimizeRx’s Chris DiCostanzo and Rebecca Love explain the value of reaching patients and HCPs when it matters most.

Amylyx Pharmaceuticals adds to board of directors
Amylyx Pharmaceuticals adds to board of directors
Lecia Bushak
April 2, 2021
2:37 pm

Paul Fonteyne has spent three decades in pharma.

AS&K hires two
AS&K hires two
Lecia Bushak
April 2, 2021
9:53 am

The firm bolsters its account and sales/marketing operations.

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