What must industry do to ensure its patient engagement efforts best support the move toward accountable care?

We recognize the directional trajectory within the healthcare market necessitates creative solutions that provide superior levels of support to stakeholders while also tracking wellness-based metrics. The future will be defined by automated solutions that use conversational artificial intelligence with case managers being engaged when stakeholders request live support or when a case hits a complex roadblock to product access. 

Robert Brown, VP


Address: 1901 Eastpoint Parkway, Louisville, KY 40223

Phone: 800-918-3252  

Email: [email protected]

Year Founded: 1986  

Employees: 1,100-plus

Holding Company: CVS Health

Sample Clients: Pharmaceutical and biotechnology companies

New Business Contact: Steve Lynch, 407-267-8358


RxCrossroads Specialty Solutions is committed to connecting patients to their therapies. We provide a comprehensive suite of services that streamlines access and offers individualized support to patients and providers so that your product is clearly differentiated in the marketplace. 


With a 15-year business presence in the specialty marketplace, we understand the unique program design elements that must be taken into consideration for successful product commercialization. Our five service platforms can be engaged to provide a complete end-to-end solution or be incorporated as individual components.

Our RxC Brand Support Services is designed to provide individualized support for patients and physicians through the continuum of care. Patient care advocates serve as single points of contact between stakeholders and are charged with identifying creative solutions to challenging therapy issues. These trusted partnerships have netted high rates of therapy access and long-term adherence for more than 80 specialty products in a range of disease categories.

Our RxC Custom Pharmacy Solutions offers a controlled channel for dispensing specialty products (both commercial and consigned) directly to patients. With a focus on our manufacturer partners’ brand needs, we commit to fill prescriptions as written utilizing our large-scale automated mail-order pharmacy, clinical support team, and pharmacy call center.

Our RxC Field Force ensures that your program has credentialed clinical or reimbursement professionals available for immediate deployment. With alignment to your strategy, the Field Force can be used as a launch strategy for new brands and indications or as a long-term solution for virtual business strategies.

Our RxC Third Party Logistics is a platform that has more than 100 years of industry experience and offers full order-to-cash and title model options for specialty and retail products facing unique warehousing and distribution needs. Given the breadth of our customer base, we are adept at designing custom supply chain solutions that ensure your product is stored, handled, and distributed with the utmost care.

Our RxC Strategic Partnerships is a platform that was designed to ensure the most sophisticated IT solutions are offered to the healthcare market. Our existing program designs leverage solutions from partner companies to provide streamlined automated processes that facilitate speed to therapy.


Our sensitivity to the patient journey distinguishes us in the pharmaceutical industry and informs every aspect of our solution development. We understand that long-term bottom-line growth is only possible when patients and their physicians receive individualized support through the entire continuum of care.