June 02, 2017 - MM&M - Medical Marketing and Media

Print Issue: June 02, 2017

Patient Journey 2017: Ashfield

What must industry do to ensure its patient engagement efforts best support the move toward accountable care? We must get to know patients from the moment they become aware of a disease condition throughout their experience in order to create the structure and communications necessary for engagement and adherence. Saying we are patient-centric is meaningless…

Patient Journey 2017: Companies at a Glance

A showcase of select healthcare marketing and media companies that offer comprehensive patient-oriented services, comprising a concise profile of each, with details of their services and offerings, areas of expertise, and take on what the industry must do to be sure its patient-engagement efforts support the move to accountable care.  Ashfield Dudnyk Health Strategies Group…

Patient Journey 2017: WriteMD

What must industry do to ensure its patient engagement efforts best support the move toward accountable care? Patients will be more satisfied with treatment if, as an industry, we get back to basics and focus on forging meaningful connections between consumers and providers. It’s all about relationships. With the shift to accountable care, providers and…

Patient Journey 2017: The Sandbox Agency

What must industry do to ensure its patient engagement efforts best support the move toward accountable care? Results matter. Outcomes should be the prominent focus of the entire healthcare provider ecosystem. That means the depth and transparency of how the system engages with patients and their circle of support must get better, and in doing…

Patient Journey 2017: RxCrossroads Specialty Solutions

What must industry do to ensure its patient engagement efforts best support the move toward accountable care? We recognize the directional trajectory within the healthcare market necessitates creative solutions that provide superior levels of support to stakeholders while also tracking wellness-based metrics. The future will be defined by automated solutions that use conversational artificial intelligence…

Patient Journey 2017: inVentiv Health

What must industry do to ensure its patient engagement efforts best support the move toward accountable care? To ensure that patient engagement efforts best support the move toward accountable care, new strategies must promote patient wellness and sustain improved outcomes, all while demonstrating empathy at a human level. Specifically, the outreach should shape behaviors and…

Patient Journey 2017: Health Strategies Group

What must industry do to ensure its patient engagement efforts best support the move toward accountable care? Medications play essential roles in accountable care, so it is critical that pharmaceutical companies increase efforts to engage patients throughout their journey from symptomatology to therapy adherence. Patients will encounter access hurdles. Supporting them in overcoming hurdles will…