What must industry do to ensure its patient engagement efforts best support the move toward accountable care?

Results matter. Outcomes should be the prominent focus of the entire healthcare provider ecosystem. That means the depth and transparency of how the system engages with patients and their circle of support must get better, and in doing so, increase accountability at every touchpoint along the way. Physicians need newfound permission to practice personalized medicine, as they were trained to do, hopefully with a focus and accountability on the medical outcome, as well as the patient journey and experience along the way.


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