What innovation has the most potential for disruption along the patient journey, and at which stage?
We can no longer consider mobile, patient portals, email, electronic medical records (EMRs), and other digital media disruptive by themselves. They now are the landscape we live in. What will be disruptive is having the ability to transfer knowledge about behavior in one channel to another. In addition, we must continue to keep patient outcomes at the center of what we do — no disruption will be sustained if it cannot be tied back to improving health.
PDR
FAST FACTS
Address: 5 Paragon Drive, Montvale, NJ 07645
Phone: 201-358-7200
Email: [email protected]
Website: www.PDRNetwork.com
Year Founded: 1946 Employees: 120
New Business Contact: Joe Buse, SVP, [email protected] or 513-574-9138
Office Locations: Montvale, NJ; St. Louis, MO; Blue Bell, PA
COMPANY PROFILE
Trusted by generations of healthcare providers, PDR delivers innovative health knowledge products and services that support prescribing decisions and patient adherence to improve health. As a leading provider of behavior-based prescription management programs, PDR provides event-driven and clinically relevant healthcare messaging through its patented process, which improves patient compliance and outcomes while preserving privacy. This network consists of e-prescribing, electronic medical record (EMR), and electronic health record (EHR) applications, chain and independent pharmacies, and sponsors of healthcare-related education such as pharmaceutical manufacturers, health plans, and pharmacy benefit managers (PBMs).
SERVICES AND OFFERINGS
Professional & Patient Solutions inside and outside of provider workflow:
• Point-of-Prescribing
• Point-of-Dispensing
• Point-of-Information — multichannel beyond workflow
CORE CAPABILITIES
• Connecting sponsors to HCPs and Patients via the Largest Aggregated Provider-Patient Network
For more than 70 years, the classic Physicians’ Desk Reference has been the most trusted resource for prescribing information in the U.S. Now with multichannel delivery including eRx/EHR/EMR, email, mobile, chain & independent pharmacies, online and direct mail, PDR delivers an effective mix of current prescribing information, drug updates, timely safety information, and promotional messaging to the right audience at the right time and in the HCPs’ preferred format.
• Partnering with PDR Provides Unparalleled Access
While 60% of prescribers have little or no regular contact with pharmaceutical representatives, PDR reaches more than 1.5 million HCPs, including 800,000 prescribers and 90,000 pharmacists as well as more than 100 million patients. Improve behavior both inside and outside the prescriber’s and pharmacist’s workflow by leveraging PDR’s proprietary business rules engine, a system that processes nearly 2 billion healthcare transactions annually.
• Connect with PDR
From communicating DHCPLs to launching new brands, educating about adjunctive therapies to offering co-pay assistance, PDR is the best partner for sponsors who are interested in providing information for better health.
From the June 02, 2016 Issue of MM+M - Medical Marketing and Media
