PatientPoint announced Thursday that it would support Susan G. Komen’s Stand for H.E.R program by offering point-of-care technology resources to metropolitan areas with the largest mortality gap between Black and white women. 

Through the end of the year, PatientPoint will promote Komen content on the company’s interactive exam room platform and provider access platform in primary care, OB/GYN and oncology practices. 

Screens on the interactive exam room platform will speak directly with Black patients about the importance of being proactive with breast cancer care and also provide Komen’s health resources, such as the Breast Care Helpline. The provider access platform will share materials used to promote health equity, including Komen’s culturally responsive patient navigator program.

The target cities for the campaign include Atlanta, Chicago, Dallas, Houston, Indianapolis, Los Angeles, Memphis, Philadelphia, St. Louis, Virginia Beach and Washington, D.C.

“Health equity means more than saying everyone has a fair and just opportunity to be healthy, it’s about working together to remove obstacles and eliminate disparities so that health equity can become a reality for Black women — and it starts at the point of care,” said Susan G. Komen SVP of Mission Victoria Wolodzko Smart, in a statement

The campaign marks the latest cancer-related initiative for both PatientPoint and Komen. In the summer of 2021, PatientPoint partnered with the American Cancer Society on a new point-of-care education campaign while Komen launched Stand for H.E.R., which means a “health equity revolution.”

“By encouraging important breast health conversations at the point of care, we can inspire action that can help close the health gap and ultimately help enable Black women to live longer, healthier lives,” said PatientPoint EVP of Content & Creative Kate Merz in a statement.