Breast Cancer

All articles by Breast Cancer

The power of TNBC patient testimonials
The power of TNBC patient testimonials
John Newton
November 15, 2021
2:10 pm

Wide-ranging interviews are at the core of Merck’s “Uncovering TNBC” campaign, which focuses on an especially aggressive form of breast cancer.

Talking about feeling: Axogen raises awareness for mastectomy side effect
Talking about feeling: Axogen raises awareness for mastectomy side effect
John Newton
November 2, 2021
5:00 am

Axogen’s campaign for its Resensation surgical procedure uses patient testimonials to explain the loss of feeling following mastectomies.

Chrysalis Initiative, Intouch launch “Erase the Line”
Chrysalis Initiative, Intouch launch “Erase the Line”
Lecia Bushak
October 21, 2021
4:18 pm

The campaign and affiliated app are designed to help women of color receive more equitable breast cancer treatment.

Komen takes aim at breast cancer inequity
Komen takes aim at breast cancer inequity
MM+M Staff
August 6, 2021
9:48 am

A new effort by the Susan G. Komen foundation is designed to close gaps in breast cancer mortality between Black and white women.

Wunderman Thompson launches push to communicate with late-stage breast cancer patients
Wunderman Thompson launches push to communicate with late-stage breast cancer patients
Ray Pelosi
October 22, 2020
8:58 am

The effort takes into account differences between these patients and oft-targeted early-stage ones.

Breast cancer organizations turn to gaming to fill live event gap
Breast cancer organizations turn to gaming to fill live event gap
Chris Daniels
October 13, 2020
12:55 pm

Groups are pivoting to gaming and gamification as COVID-19 limits in-person fundraising opportunities.

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