Red Ventures, a portfolio of digital brands which includes a mix of health and entertainment media, has acquired Healthgrades.com from Mercury Healthcare. Terms were not disclosed.
The Healthgrades.com platform, which helps consumers find and connect with a provider, will be added to Red Ventures’ RV Health mix alongside another major platform, Healthline.com, which comScore ranks as the top digital health information property with 92 million unique monthly visitors.
Healthline Media was acquired by Red Ventures in 2019. RV Health’s other properties include MedicalNewsToday.com, Greatist.com and PsychCentral.com. Together, the RV health sites attract a global monthly audience of more than 275 million, according to a statement.
“People are demanding digital health solutions they can trust,” said RV Health CEO Jeff Hallock in the statement. “Bringing the leading healthcare marketplace together alongside the world’s largest health information property, we are transforming the online health journey.”
There are no layoffs as a result of the acquisition, the new owner said, and more than 200 Healthgrades.com employees will join Red Ventures’ larger team of more than 4,500 employees worldwide. The Healthgrades.com leadership team will remain intact, and the team will continue to be based primarily in Denver and Atlanta.
Red Ventures’ other holdings include Lonely Planet and CNET Media Group, acquired in December and September, respectively. The firm also owns and operates several other large digital brands, including The Points Guy, Bankrate and Allconnect.com.
