NPG Health announced this week that it has acquired healthcare consulting firm Managed Markets Resources.
The deal brings together two New Jersey-based pharma marketing organizations that have collaborated several times in the past.
“I’ve known and worked with Gary [Branning, president of MMR] and his team for over 10 years. When he and I sat down two years ago to discuss this possibility I said, ‘Our teams could really complement each other nicely. Let’s make this happen,’” NPG chief operating officer Bill Kelly said in a statement.
NPG Health is composed of two marketing agencies: NaviSync, which covers the access and reimbursement spaces, as well as Pryme, which focuses on healthcare professionals and patients.
“The integration of our agencies has provided immediate benefit for our entire client base as well as our staff. We envision that what is to come will surpass any typical agency evolution,” Greg Condit, partner and EVP of client services at NaviSync, said in a statement.
NPG Health added that both agencies will provide MMR, which has been around for more than two decades, with a “market-leading execution arm to supplement their strategic and tactical delivery capabilities.”
The addition of MMR to NPG Health is slated to expand its client set, leverage existing client relationships and augment its network of industry advisors.
“The MMR team has been working with NPG Health for three years, and the realization of adding quality resources to enhance opportunities for all of our client friends was a no-brainer. A bonus was the cultural fit, including the client-first mentality,” MMR CEO Gary Branning said in a statement.
Editor’s note: A previous version of this story incorrectly another NPG Health as being part of this deal. This story has been updated to reflect the correct organizations involved in the transaction.