The MM+M Podcast 10.26.2020: Deloitte’s David Betts and Chris Zant
Deloitte’s David Betts and Chris Zant join MM+M’s Larry Dobrow to discuss the evolution in the way consultancies like Deloitte are working with life-sciences clients.
Deloitte’s David Betts and Chris Zant join MM+M’s Larry Dobrow to discuss the evolution in the way consultancies like Deloitte are working with life-sciences clients.
Photo 51 will offer services from market access strategy to creative campaigns for gene and cell therapies.
The consulting giant’s digital marketing services arm is now as big as Interpublic Group.
Accenture Interactive’s revenues grew by “more than 20%” in the past 12 months despite the company cutting back on M&A activity. It means consulting giant Accenture generated more than $7.8bn in revenues from marketing services in the year to August 2018, making Accenture Interactive about the same size as Interpublic, the world’s fourth-largest advertising group.…
Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit.
But threats to the industry loom as brands take work in-house.
You’ve seen what the biggies can do. What about the smaller end of the spectrum? MM&M’s second buyer’s guide to pharma, healthcare, and life sciences consulting services focuses on the dos and don’ts of hiring boutique firms.
Talukdar will lead the firm’s advisory practice, VantageRx.
Do the healthcare and pharma arms of Accenture, Deloitte, PwC, and other consultancies pose an existential threat to traditional healthcare agencies?
The consultancy includes Double Helix, which was acquired by McCann in 2012.