As part of an ongoing expansion effort, The Bloc launched a consultancy division and named an SVP to oversee the operation Tuesday afternoon.

The 2023 MM+M Agency 100 honoree announced that its subsidiary The Value Builders introduced a consultancy offering to strengthen its market access capabilities. The outfit said that the division will augment The Bloc’s comprehensive services to ensure “they remain at the forefront” of the changing healthcare marketplace.

Additionally, the new arm will focus on product commercialization, vendor management and specialty distribution strategy.

To helm The Value Builders’ initiative, the firm appointed industry veteran Carolyn Atchison as SVP of market access consulting. 

She most recently served as a partner at BAR Advisors, a company that advises biotechs on establishing early market access strategies. Before that, she held a leadership role at Acadia Pharmaceuticals following more than 15 years at Amgen.

“Joining an organization like The Bloc and, more specifically, The Value Builders is invigorating. I’m eager to supercharge product commercialization, especially for small to mid-sized ventures, and bolstering their global market access offerings,” Atchison said in a statement.

Dan Sontupe, managing partner of The Value Builders, called Atchison’s appointment “monumental” for the nine-year-old brand. 

This is the latest announcement out of The Bloc this summer, following a series of key personnel moves.

In mid-July, the New York-based firm hired Kellan Tortora as VP, creative director, calling the McCann Health New York and BGB Group alum a “major talent coup.” Tortora joins the company’s leadership team and will report to chief creative officer Christian Bauman.

His appointment came about a month after Margaret Haskell, another BGB Group alum, returned to The Bloc as SVP and director of strategic planning. Haskell will lead The Bloc’s New York office of brand strategists and help define the agency’s strategic goals and growth opportunities.

The Bloc is continuing to chart a path forward following a difficult 2022 that impacted the firm’s bottom line.

Revenue dropped 26% from $56.7 million in 2021 to $42.2 million in 2022, according to the MM+M Agency 100 2023 revenue chart. Total staff size also decreased from 200 to 182, and the agency lost 10 clients.