Alexandra von Plato is group president of North America communications and media for Publicis Health.
Events
Extending the Shelf Life of Your Brand’s Content
This webinar will explore how the application of technology can organize, facilitate, and enhance a brand’s digital content investment.
Extending the Shelf Life of Your Brand’s Content
This webinar will explore how the application of technology can organize, facilitate, and enhance a brand’s digital content investment.
Using Outbound Virtual Engagement Strategies to Break Through Co-Pay Savings Program Plateaus
This white paper examines how adding an outbound virtual engagement solution enabled a top allergy brand overcome this type of program plateau to continue achieving strong brand performance.
Think You’re Using the Right Health Data? Think Again.
In this in-depth discussion, industry thought leaders will share their perspectives on the many new opportunities being driven by the ability to connect a multitude of health and non-health data sets in unique, innovative, and HIPAA-compliant ways.
Effectively Reaching Health Consumers on Mobile
Jeff Broder from Triggyr, a new mobile patient marketing platform from ContextMedia:Health, will discuss how office-level targeting technology, coupled with advanced re-targeting, can help healthcare brands capture patients when health is top of mind, in the doctors’ office when they are ready to take action.
Hispanic Healthcare Journey: The Rx Path to Treatment
Join this webinar to hear new, patient focused research from Univision and Nielsen’s Hispanic Healthcare Journey study.
The Transforming Healthcare Virtual Event Series: Patient-Focused Design
This event will focus on the wide-ranging application of this thinking in healthcare, identify the latest trends in achieving patient engagement, and share standout examples and new insights.
Strengthening the Medical-Commercial Partnership with Top 10 Global Pharmaceutical Company
Join Talitha Lynch, VP of global medical affairs operations at a top 10 global pharmaceutical company, and Robert Groebel, VP, Global Medical Strategy, Veeva, as they discuss how to foster meaningful collaboration and strategic information sharing across the organization.
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