Events

Events

Information and resources for entering, sponsoring and attending the MM&M Awards, and registration for live and archived MM&M Web cast events

Extending the Shelf Life of Your Brand’s Content
Extending the Shelf Life of Your Brand’s Content
March 29, 2017
5:00 pm

This webinar will explore how the application of technology can organize, facilitate, and enhance a brand’s digital content investment.

Using Outbound Virtual Engagement Strategies to Break Through Co-Pay Savings Program Plateaus
Using Outbound Virtual Engagement Strategies to Break Through Co-Pay Savings Program Plateaus
March 23, 2017
5:00 pm

This white paper examines how adding an outbound virtual engagement solution enabled a top allergy brand overcome this type of program plateau to continue achieving strong brand performance.

Think You’re Using the Right Health Data? Think Again.
Think You’re Using the Right Health Data? Think Again.
March 1, 2017
6:00 pm

In this in-depth discussion, industry thought leaders will share their perspectives on the many new opportunities being driven by the ability to connect a multitude of health and non-health data sets in unique, innovative, and HIPAA-compliant ways.

Effectively Reaching Health Consumers on Mobile
Effectively Reaching Health Consumers on Mobile
December 9, 2016
6:00 pm

Jeff Broder from Triggyr, a new mobile patient marketing platform from ContextMedia:Health, will discuss how office-level targeting technology, coupled with advanced re-targeting, can help healthcare brands capture patients when health is top of mind, in the doctors’ office when they are ready to take action.

Hispanic Healthcare Journey: The Rx Path to Treatment
Hispanic Healthcare Journey: The Rx Path to Treatment
October 27, 2016
4:57 pm

Join this webinar to hear new, patient focused research from Univision and Nielsen’s Hispanic Healthcare Journey study.

The Transforming Healthcare Virtual Event Series: Patient-Focused Design
The Transforming Healthcare Virtual Event Series: Patient-Focused Design
November 10, 2016
5:25 pm

This event will focus on the wide-ranging application of this thinking in healthcare, identify the latest trends in achieving patient engagement, and share standout examples and new insights.

Strengthening the Medical-Commercial Partnership with Top 10 Global Pharmaceutical Company
Strengthening the Medical-Commercial Partnership with Top 10 Global Pharmaceutical Company
October 19, 2016
4:13 pm

Join Talitha Lynch, VP of global medical affairs operations at a top 10 global pharmaceutical company, and Robert Groebel, VP, Global Medical Strategy, Veeva, as they discuss how to foster meaningful collaboration and strategic information sharing across the organization.

Discovering Meaningful Insights in Patient Journeys: Identifying Hidden Patterns Using Advanced Analytics
Discovering Meaningful Insights in Patient Journeys: Identifying Hidden Patterns Using Advanced Analytics
September 21, 2016
6:00 pm

During this seminar, attendees will learn how advanced data analytics can be applied to gain a measurable competitive advantage.

Adherence: Leveraging Data to Enhance Your Brand’s Ability to Reach Target Patients
Adherence: Leveraging Data to Enhance Your Brand’s Ability to Reach Target Patients
September 15, 2016
6:02 pm

In this webcast, TrialCard VP of analytic services Paul LeVine and senior analytic consultant Robert Leedom underscore how affordability programs provide the ideal venue for focusing on adherence issues.

Healthcare marketers still pushing to address the gender gap
Healthcare marketers still pushing to address the gender gap
MMM Staff
August 2, 2016
1:00 pm

MM&M’s 2016 Hall of Femme honorees talk about who inspires them, describe their “Raphael moments,” and share their experiences as women leaders.

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